Review of Yitty ‘Loungewear Collection’ Ad Campaign by Creative Director Lizzo
Introducing the Yitty ‘Loungewear Collection’. An inclusive collection of loungewear designed for all women. The collection continues to grow in size and shape, offering a seamless transition between work and home. And, in a world that is always moving, Yitty wants to make sure the body feels even better than it looks. The brand’s new loungewear collection is worn by Lizzo herself in an array of decadent decor, ensuring you’re feeling your best for any occasion.
The campaign inspires the wearer to embrace their inner confident and relaxed self. With the launch of its Yitty Loungewear Collection, Yitty continues to innovate its shape wearing technologies and refine the relationship between fashion and function. Gone are the days of constricting shapewear that are meant only to smooth the body and correct posture. The new shape wear from Yitty is a welcome change in an industry still mired in outdated notions of body shaping and fit.
Creative Director | Lizzo