Review of Ralph Lauren Fragrance Holiday 2022 Ad Campaign with models Gigi Hadid, Angus Cloud, Luka Sabbat, Lucky Blue Smith
The holidays smell good in Ralph Lauren’s Holiday 2022 fragrance campaign.
The campaign picks up on the visual and thematic thread of Ralph Lauren’s main holiday campaign while introducing a few new faces into the elegant yet cozy holiday party atmosphere, including superstar model Gigi Hadid and Euphoria star Angus Cloud.
The accompanying film follows these characters across moments of intimacy and connection at this New York City penthouse party, using body language, eye contact, and music to convey interactions where no words are needed. While it’s a well-composed ad spot, it does maybe hit us over the head a little bit too hard with the product shots; we don’t need a fragrance bottle in every other frame to know this is a fragrance campaign, and it might even disrupt and distract from the mood that the campaign has done an otherwise good job to build.
That being said, sticking power and brand equity are certainly important when it comes to the holiday shopping season, and seeing this campaign means we’re not soon to forget all the giftable RL fragrances that are primed to make the holidays meaningful and memorable.
(Designer/brands) Creative Director |
Agency | If there is one
Creative Director |
Photographer |
Videographer |
Models | Gigi Hadid, Angus Cloud, Luka Sabbat, Lucky Blue Smith
Stylist |
Hair |
Makeup |
Manicurist |
Casting Director |
Set Designer |
Location |