On July 20th, Sporty & Rich opened the brand’s first ever brick and mortar store location in New York’s famed shopping neighborhood, SoHo.
Located on Greene and Prince Street in the former home of Dior Homme, the new site will span over 3,600 square feet and two floors. Concepted by architect, Uli Wagner, with interiors designed by brand founder, Emily Oberg, the Sporty & Rich flagship location will feature a modern aesthetic complemented by primary color accents and neutral design elements.
In addition to the brand’s expansive offering of ready to wear and ever-growing lifestyle products, the Sporty & Rich storefront will allow customers to enjoy the world of Sporty & Rich firsthand by offering a 360 experience of health, well-being and design including a fully functioning café and in-store wellness treatments. With two treatment rooms, the store will offer a variety of Lymphatic Drainage Massages and Sculpting and Buccal Fat Facials, available by referral and appointment only.
Location
133 Greene St.