Review of Pucci x Fusalp Ski Capsule 2023 Ad Campaign by Photographer Vito Fernicola with model Annemary Aderibigbe
Pucci and Fusalp bring bold color to the slopes with a new campaign for the Winter 2023 iteration of their collaborative skiwear capsule. The campaign was lensed by photographer Vito Fernicola.
The imagery takes a totally minimal in-studio approach, capturing the looks against monochrome backgrounds to put the focus entirely on the capsule’s application of kaleidoscopic and colorful prints from the Pucci archive to Fusalp’s technical and slick take on ski wear.
It’s a simple visual approach that nonetheless makes a big impact thanks to the sheer boldness of the collection, guaranteeing that to hit the slopes in Pucci prints is to stand out from the crowd.
Pucci Creative Director | Camille Miceli
Fusalp Creative Director | Mathilde Lacoste
Photographer | Vito Fernicola
Model | Annemary Aderibigbe
Stylist | Jacob K
Hair | Benjamin Muller
Makeup | Lucy Bridge
Casting Director | Piergiorgio Del Moro