Kith announces its first Kith Women-exclusive flagship in the heart of SoHo, returning to its 644 Broadway roots where the first Manhattan Kith flagship opened in 2011.
The Kith Women SoHo Flagship is also located in the historic landmark building that was previously the Manhattan Savings Institute Bank. The exterior maintains its original aesthetic, showcasing red sandstone and brick, with wrought iron gates at the entrance. The store opens on Friday, December 15th, and will carry Kith Women in-house and multi-brand ready-to-wear apparel, accessories, and footwear. In partnership with New York-based flower & plant shop, PlantShed, customers will also be able to enjoy a special in-shop cafe alongside a charming greenery space.
Founder/CEO/Creative Director Ronnie Fieg designed Kith Women’s debut flagship with signature elements of Kith’s retail concept, adjusted with unique details that speak to its bespoke setting. The ambiance exudes modern elegance with its warm and calming aura, constructed with materials like Venetian Plaster, Travertine, and Rosa Aurora.
The main room, featuring Kith Women & multi-brand apparel and accessories, is elevated with Venetian Plaster walls and ceiling with walnut trim that’s accented with brass, Kith Monogram suede wallpaper at the apparel racks, and oak patterned flooring with grand walnut trim. The room is finished with three custom-made display cases crafted by Brooklyn-based woodworker brand Mark Jupiter—made of walnut with Rosa Aurora stone display tops, accented with brass metal drawers, and an olive tree centerpiece.
Entering the footwear space, you will find a grand arched plaster ceiling, travertine shelves, and a custom chandelier from Italy by Viabizzuno. Adjacent to the footwear room are fitting rooms designed with walnut frames and custom walnut benches by Mark Jupiter.
The final room is the Kith Women PlantShed Cafe, a welcoming lounge area that serves light bites, drinks, and offers custom floral arrangements for sale, which leads out to a beautiful outdoor courtyard.
To celebrate the opening, Kith will release Kith Women Winter Monogram 2023—an array of outerwear, shirting, pants, accessories and more that highlight the seasonal Kith Monogram design. The collection will be released alongside the Kith Women SoHo Flagship opening on Friday, December 15th at 11AM EST/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.
Location
644 Broadway, New York, NY 10012