22 Montaigne Entertainment Will Develop Film, Audio, and TV Productions Showcasing the Narrative of its Brands
LVMH has announced the launch of 22 Montaigne Entertainment, a platform dedicated to developing film, TV, and audio productions featuring its luxury brand portfolio. Named after the company’s Paris headquarters, the initiative aims to collaborate with Superconnector Studios, a California-based company, in co-developing and co-producing entertainment content that showcases the narratives of brands like Louis Vuitton, Dior, and Bulgari.
The initiative aims to capitalize on the storytelling potential of the company’s portfolio of brands and their historic legacies. Anish Melwani, LVMH North America chief, emphasized that the platform serves as a means to enrich the customer experience by bringing the stories of various maisons to life through premium entertainment content.
The establishment of this entertainment venture builds upon the historical connection between high-end fashion and Hollywood. By capitalizing on the cultural significance of LVMH brands, the company aims to solidify its presence in the entertainment industry. Melwani further emphasized the strategic shift in LVMH’s approach, fostering collaborations that resonate with each Maison’s heritage and values. These collaborations aim to facilitate compelling storytelling by partnering with seasoned entertainment professionals.
