Chinese Star to Debut at Spring 2025 Men’s Fashion Show in Paris
Chinese star Wang Yibo has been appointed as a global brand ambassador for Loewe. His first official event with the brand will be the spring 2025 men’s fashion show in Paris on Saturday.
Expect enthusiastic fans to gather outside the venue, with Loewe’s creative director Jonathan Anderson expressing admiration for Wang’s diverse talents, stating, “Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing and fashion — we love this multifaceted approach to creativity and how much it resonates with Loewe’s own prismatic identity.”
Wang expressed his excitement about the partnership with Loewe, stating, “Anderson infuses the collections with so much humour from everyday life while drawing inspiration from the art world, which creates a unique visual language. I’m looking forward to joining Loewe and creating many more remarkable moments together.” Wang, a former member of the K-pop boy band Uniq, has become one of China’s most popular male stars with a massive following on social media.
As a global brand ambassador, Wang joins other prominent figures like Chinese actress Yang Mi, K-pop star Taeyong, and actors Josh O’Connor, Taylor Russell, Jamie Dornan, and Greta Lee. Wang also represents brands like Chanel, Lacoste, Shu Uemura, Anta, and Audi, solidifying his status as a sought-after ambassador in the industry.