Alberta Ferretti steps down, Serafini to debut first collection in 2025
Key Takeaways:
- Lorenzo Serafini has been appointed as the new creative director of Alberta Ferretti, following Alberta Ferretti’s decision to step down.
- Serafini, who previously led the Philosophy collection, will debut his first Alberta Ferretti collection in February 2025.
- The Philosophy line will be integrated into the Alberta Ferretti brand starting Fall/Winter 2025, as part of a strategic shift by the Aeffe Group.
- Alberta Ferretti expressed confidence in Serafini’s ability to take on the role, citing his creativity, professionalism, and aesthetic vision.
The Aeffe Group has appointed Lorenzo Serafini as the new creative director of the Alberta Ferretti brand, following Alberta Ferretti’s decision to step down from the role. Serafini, who has led the Philosophy collection for the past decade, will showcase his first collection for Alberta Ferretti during Milan Fashion Week in February 2025.
“I am pleased to announce that Lorenzo will be my successor at the helm of the brand bearing my name,” said Alberta Ferretti. “At a time of great changes in the fashion world, I strongly believe that Lorenzo possesses all the necessary qualities to embrace this challenge: creativity, a sharp aesthetic sense, professionalism, and expertise.”
Ferretti also praised Serafini for his leadership of the Philosophy collection, which he developed into a successful brand. “Ten years ago, I entrusted Lorenzo with the Philosophy line, which he successfully developed. Now it is time for him to write a new chapter for the Alberta Ferretti brand, whose most authentic nature aligns with his sensibilities,” she said.
In addition to Serafini’s appointment, the Aeffe Group announced that the Philosophy line will be integrated into the Alberta Ferretti brand starting from the Fall/Winter 2025 season. This move is part of a broader strategy to adapt to evolving market demands.
Serafini expressed his gratitude for the opportunity, stating,
With enthusiasm and gratitude, I welcome this new professional opportunity offered to me by the Ferretti family. I am honored that Alberta has chosen me as her successor.