Review of Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign by Creative Directors Jack McCollough and Lazaro Hernandez and Photographer Jeff Henrikson with model Parker Posey
Proenza Schouler meaningfully reconsiders the concept of a brand ambassador with the latest chapter of its Portrait Series, starring Parker Posey in the brand’s Pre-Spring 2025 collection. The actor was lensed by photographer Jeff Henrikson.
Captured on the street during a sunny afternoon, Posey’s spectrum of moods from the playful to the enigmatic transform the simple scenes into dramatic portraits of a powerful creative personality. The collection’s combination of casual staples like denim and sneakers with opulent sculptural silhouettes similarly support her multifaceted persona.
Parker Posey is a unique artist and something of a cult figure with the impressive range across her acting career, making her both an unexpected yet totally fitting character to join the lineup of muses who bring Proenza Schouler to life. As digital trends shift away from straightforward celebrity endorsements and more toward meaningful collaborations between members of a creative community, thoughtful casting choices such as this one set a strong example for how to drive genuine engagement and connection.
Proenza Schouler Creative Directors | Jack McCollough and Lazaro Hernandez
Photographer | Jeff Henrikson
Model | Parker Posey
Stylist | Sara Moonves
Hair | Akki Shirakawa
Beauty | Emi Kaneko