New volume presents a scrapbook-style history from creative directors to iconic campaigns
La Nave di Teseo has released ICEBERG 1974-2024 Rewind-Fast Forward, documenting fifty years of the fashion brand ICEBERG in a scrapbook-style format. Organized by decade, the book chronicles ICEBERG’s growth from its early days to the present, showcasing significant periods under creative directors Jean Charles de Castelbajac and James Long. The publication features a range of ICEBERG’s iconic advertising campaigns, including visuals by renowned photographers Oliviero Toscani, Steven Meisel, Peter Lindbergh, Glen Luchford, Patrick Demarchelier, and David LaChapelle.
ICEBERG, since its inception, has maintained a vision merging style with industry and communication, contributing to Italy’s ready-to-wear fashion scene. The Gerani family, the brand’s founders, identified and supported future talents like Jean Charles de Castelbajac, Anna Sui, Marc Jacobs, and James Long, promoting a lasting influence through distinct communication strategies. With roots in Italy’s Romagna region, ICEBERG’s local origins played a crucial role in its success on the global fashion stage.
Edited by Angelo Flaccavento and designed by Luca Stoppini, ICEBERG 1974-2024 compiles the brand’s evolution with a blend of essays and extensive imagery. Flaccavento’s piece discusses ICEBERG’s changing stylistic identity, while Marta Franceschini’s essay explores the Romagna district’s significance for Made in Italy, underscoring the foundation of ICEBERG’s achievements.
Described as both experimental and informative, ICEBERG 1974-2024: Rewind-Fast Forward provides an invitation to examine ICEBERG’s journey in depth, framing its past contributions while presenting insights for future reflection.
