The Collaboration Brings the Pefumer’s Craft to Zara, as Well as a New Versatile Size
Zara has unveiled the Jo Malone Elixir Collection and the 30ml City Collection, now available on the retailer’s website. These new offerings bring Jo Malone’s celebrated fragrance craftsmanship to the forefront, providing elevated, versatile options for the festive season. The compact 30ml size, in particular, caters to travelers and gift-givers, offering a convenient yet luxurious way to experience the scents.
The Jo Malone Elixir Collection features enhanced versions of Zara’s popular fragrances, developed in collaboration with British perfumer Jo Malone CBE, founder of Jo Loves. The fragrances in this collection have a 30% concentration, offering greater depth and longevity compared to previous versions. According to Zara, the collection was designed to provide an enriched fragrance experience for gifting or personal use during the holidays. Each scent has been reimagined to evoke emotions and memories through its intensified formula.
The Elixir Collection includes Ebony Wood, a woody fragrance with mandarin, nutmeg, rose, jasmine, cedarwood, and coffee flower; Energetically New York, which combines bergamot, mandarin, violet leaves, marine accord, ambergris, and sandalwood; Fashionably London, with bergamot, rose, peony, cedarwood, patchouli, and amberwoods; and Waterlily Tea Dress, a floral blend of bergamot, neroli, rose, jasmine, musk, and fig tree leaves.
The 30ml City Collection was introduced in response to customer demand for smaller, more portable fragrances. The collection includes scents such as Ebony Wood, Energetically New York, and Fashionably London, in addition to others. Each fragrance is presented in a compact bottle designed for convenience and gifting during the holiday season. Ebony Wood features woody and floral notes, Energetically New York blends aquatic and citrus elements, and Fashionably London combines soft, musky tones with fresh rose and bergamot.
