Luxury house cites tariff pressures as it raises handbag prices in the U.S., with analysts noting selective increases across styles
Louis Vuitton has raised handbag prices in the United States, with analysts attributing the move to recent U.S. tariff changes. According to research from Bernstein and Barclays, the French luxury house implemented average increases of about 4 percent across its U.S. website, though the adjustment varied by style.
Some models, such as the NeoNoe, saw price jumps as high as 7 percent, while others, including the Twist and Keepall, experienced only marginal changes. Several lines—CarryAll, Biker, All In, and Graceful—remained unaffected, which analysts suggest may be due to local U.S. production at Vuitton’s Texas and California workshops.
While Louis Vuitton typically reviews its pricing at this time of year, analysts note this round of increases appears timed to counterbalance the newly introduced 10 percent tariff on imported luxury goods. In parallel, modest price adjustments of 3 percent in Japan and 2 percent in France were also observed.
Industry experts point out that for global megabrands like Louis Vuitton, modest price increases are sufficient to absorb even significant tariff hikes, with the brand’s strong desirability and pricing power serving as important buffers. Longer-term concerns, however, focus less on price adjustments and more on the potential impact of tariffs on consumer confidence, currency volatility, and the broader luxury market.
Louis Vuitton’s move follows similar announcements from other major luxury houses. Hermès, for example, is set to implement U.S. price increases across various categories starting May 1.