A house icon revisited through memory, material, and motion
Loewe celebrates a decade of the Puzzle bag with a richly layered new issue of its house magazine, tracing the shape-shifting icon from SS15 debut to its current cult status. At the center: 19 re-editions, a new Confetti design, and a retrospective portfolio that reflects on the bag’s sculptural evolution.
Photographer Gray Sorrenti’s work features prominently, with images spanning five countries and several campaigns, now unified in a centrefold insert that nods to the artist’s intimate, cinematic lens. Alongside are editorial highlights from Salone del Mobile, Lanzarote, and a poetic portrait series by Jaime Cabrera Huidobro.
Timed with activations in New York, Los Angeles, Miami, and Toronto, the magazine doesn’t just commemorate—it positions the Puzzle not as nostalgia, but as narrative: lived, layered, and still unfolding.
