The collaboration with Avaline brings a fashion lens to the clean wine space
Avaline, Cameron Diaz and Katherine Power’s organic wine brand, has unveiled a limited-edition French Rosé bottle featuring a custom design by Stella McCartney. The collaboration marks the designer’s first foray into wine and reflects a broader push by fashion brands to extend into lifestyle categories that mirror their values. The partnership coincides with Avaline’s fifth anniversary, marking another milestone that was recently celebrated at an exclusive Hamptons event.
This partnership stems from the long-standing friendship between Cameron Diaz and Stella McCartney, rooted in shared values that fit within both brands’ positioning; Avaline has built its identity around transparency and clean ingredients, while McCartney’s longstanding commitment to sustainability has made her a leader in ethical fashion.
The Avaline x Stella McCartney Limited Edition Rosé showcases a graphic design by McCartney, modernizing the standard Avaline bottle. The rosé itself is produced in the South of France using organic grapes and is characterized by a crisp, fresh profile with citrus-like notes. Consistent with Avaline’s brand ethos, the wine is low in sugar and sulfites, vegan, and free from unnecessary additives.
While unlikely to signal a major category shift, the collaboration reflects fashion’s continued expansion into adjacent lifestyle spaces, particularly those centered on wellness, sustainability, and aesthetics. As brands seek more tactile, value-driven touchpoints, limited-edition partnerships like this offer a high-visibility format.