TMK Formalizes A Long-Overlooked Discipline Shaping The Visual And Emotional Impact Of Fashion, Beauty, And Entertainment
Stephen Galloway, the celebrated Creative Movement Director known for shaping how bodies move on runways, in campaigns, and across stages, has partnered with longtime agent and manager AeLi Park to launch The Movement Kreative (TMK). The new agency is the first of its kind dedicated exclusively to representing and developing Creative Movement Directors (CMDs) — artists whose work bridges physical movement and creative intent across visual industries.
Positioned at the intersection of fashion, beauty, entertainment, and live performance, TMK offers both talent management and creative services. It provides a platform for CMDs to operate at the scale of other high-profile creative collaborators, such as photographers, stylists, and artistic directors — a step toward institutionalizing a role that has historically been under-recognized despite its growing importance in image-making and cultural communication.
Creative Movement Direction has become the language, the connective tissue, central to how brands communicate through imagery and motion. TMK is about elevating that language and ensuring that the artists behind it are primed, supported, and empowered to operate on a global scale.
– Stephen Galloway
CMDs operate as translators between concept and execution — working directly with performers, models, and other talent to interpret a brand or artist’s vision through body language and presence. Whether in portrait sittings, fashion editorials, video, or on-stage performances, the role is increasingly viewed as essential to how audiences perceive and emotionally respond to creative work.
Our mission is to provide Creative Movement Directors with the same level of recognition and infrastructure as other leading creatives in the industry. By doing so, we’re elevating a new generation of talent whose influence will shape the visual identity of fashion, beauty, and entertainment globally.
– AeLi Park
The agency launches at a time when movement has become central to how brands engage with audiences. From fashion campaigns to TikTok choreography to immersive brand experiences, motion is no longer an afterthought — it’s part of how stories are told, identities are formed, and attention is held. TMK responds to this shift by creating a dedicated space for movement as an artistic discipline in its own right.
Unlike traditional agencies that group movement directors into larger rosters alongside hair stylists, makeup artists, and photographers, TMK defines Creative Movement Direction as a standalone practice. Its focus is on cultivating a new generation of movement artists who work across portraiture, runway, advertising, brand expression, and performance — and on amplifying the impact of movement itself as a tool for emotional storytelling.
“People remember how something moved as much as how it looked,” said Park. “In the current attention economy, movement isn’t just aesthetic — it’s emotional. It’s what makes a moment linger.”
With TMK, Galloway and Park aim to create a professional center for creative movement — one that provides artistic support, business strategy, and a future-facing infrastructure for a discipline that’s finally getting its due.