The seasonal edit revisits Alexandre Mattiussi’s personal symbol of love and authenticity
Ami Paris marks Valentine’s Day with a curated selection of pieces centered on the house’s iconic Ami de Coeur motif. The edit reinterprets the signature red embroidered symbol across a range of off-white garments, including wool sweaters and cardigans, as well as cotton sweaters, hoodies, and T-shirts.
More than a seasonal nod to romance, the Ami de Coeur holds a deeply personal meaning for founder and creative director Alexandre Mattiussi. Long before it became an emblem of the house, the heart symbol was his own signature, used since childhood to sign letters, sketches, and drawings. Over time, it has evolved into a defining expression of intimacy, sincerity, and connection within the Ami Paris universe.
Extending this spirit beyond clothing, Ami Paris is unveiling a series of benches in Paris, London, and New York. Conceived as quiet refuges for love, emotion, and contemplation, the benches invite passersby to pause and engage with the brand’s vision of authenticity and shared experience. Crafted from light wood, their design echoes the Valentine’s Day pieces, featuring off-white tones accented by the red Ami de Coeur.
The Valentine’s Day selection is available worldwide at Ami Paris boutiques and online at amiparis.com.
