The House has opened 15 seasonal stores and pop-ups, strengthening its presence in key European resort destinations
Loewe has expanded its seasonal retail network for summer 2026 with the opening of 15 resort stores and pop-ups across the Mediterranean. The new locations complement the House’s permanent resort boutiques in Marbella, Forte dei Marmi, and Cernobbio on Lake Como, with an additional permanent store set to open in Palma de Mallorca.
The expanded network includes seasonal locations in Saint-Tropez, Ibiza, Capri, Porto Cervo, Portofino, Bodrum, Cannes, Formentera, Mykonos, and Limassol. Each store has been designed to reflect its surroundings while maintaining Loewe’s architectural identity through handcrafted ceramic tiles, artisanal textures, curated furniture, and materials including marble, oak, and brass. Signature green ceramic walls appear throughout the network, while select locations also feature the House’s artichoke motif.
Rather than replicating a single retail concept, Loewe has tailored each destination to its local context. Cannes draws on the colors of the French Riviera, while Portofino references the Ligurian harbor through layered pink, green, and silver tiles. Porto Cervo and Bodrum incorporate aquamarine ceramic surfaces inspired by the sea, Formentera embraces natural textures and a relaxed Balearic atmosphere, and Cernobbio adopts a quieter, gallery-like setting informed by the landscape of Lake Como.
The stores offer selections of women’s and men’s ready-to-wear, handbags, footwear, sunglasses, small leather goods, and beachwear. The assortment includes the latest Paula’s Ibiza collection alongside select pieces from Jack McCollough and Lazaro Hernandez’s Fall/Winter 2026 pre-collection, extending the House’s seasonal offering across both resort and ready-to-wear categories.
The expanded retail network reflects Loewe’s continued investment in destination shopping, using seasonal boutiques to strengthen its presence in key luxury travel markets while reinforcing the House’s emphasis on craft, design, and localized retail experiences.
