The award-winning filmmaker and Sorry, Baby star joins the fashion house under creative directors Jack McCollough and Lazaro Hernandez
Loewe has announced French-American filmmaker, writer, and actor Eva Victor as its newest brand ambassador, bringing one of contemporary cinema’s emerging creative voices into the fashion house’s expanding cultural universe. The appointment reflects creative directors Jack McCollough and Lazaro Hernandez’s interest in individuals whose work combines originality, instinct, and a distinctive point of view.
Born in Paris, Victor has established a reputation for storytelling that balances sharp humor with emotional complexity. Their directorial debut, Sorry, Baby, which they also wrote and starred in, premiered at the 2025 Sundance Film Festival, where it received the Waldo Salt Screenwriting Award. The film subsequently earned Best Screenplay at the 2026 Independent Spirit Awards, while Victor’s performance received a Golden Globe nomination for Best Actress in a Motion Picture – Drama.
Victor’s growing presence in film continues with Behemoth!, Tony Gilroy’s ensemble drama featuring Pedro Pascal, Olivia Wilde, and Will Arnett. The film was selected as the Centerpiece presentation of the New York Film Festival on October 2, ahead of its scheduled theatrical release on December 4.
“I feel euphoric about working with Loewe,” said Victor. “Jack and Lazaro and the whole team create such fresh, sexy, vibrant, one-of-a-kind moments that inspire me to be bold and playful and energetic both in my filmmaking and in my life.”
McCollough and Hernandez emphasized Victor’s creative independence and expressive sensibility as central to the partnership. “Eva has a creative energy that refuses to stay still,” the designers said. “She possesses a unique wit and vitality and embodies much of the instinct and imagination that informs our vision at Loewe.”
The appointment further connects Loewe’s evolving identity under McCollough and Hernandez with the worlds of independent film and contemporary culture. Victor’s ability to move between comedy, vulnerability, and unconventional storytelling aligns with the designers’ vision of a house defined by creative experimentation and considered irreverence. As Loewe continues to develop its cultural presence, the partnership introduces a personality whose artistic approach offers a natural extension of its emerging creative direction.