Extending the Brand’s Spring 2024 Campaign, Monumental Ice Spice Inflatables Took Over the Streets of New York
Alexander Wang and Ice Spice extended their recent collaboration with a larger-than-life activation this weekend. The rapper and internet style icon recently starred in the brand’s Spring 2024 campaign.
The special activation transformed one of Ice Spice’s poses from the campaign into a larger-than-life inflatable sculpture. The sculpture was loaded onto the back of an Alexander Wang-branded semi truck and proudly paraded throughout New York. Beginning in Times Square, the inflatable Ice Spice then traveled through high-foot-traffic areas, maximizing the playful and eye-catching initiative’s reach.