Paris based A.P.C. house has teamed with Gwyneth Paltrow’s lifestyle label, goop, to introduce a capsule collection of five easy feminine denim pieces.
The duo conceived of the collections last year as A.P.C.’s founder Jean Touitou explains.
I was visiting the West Coast last year (remember last year, taking planes, visiting friends?). I went to visit goop in their studio in Santa Monica and asked Gwyneth to ‘interact’ with us. After a conversation mostly based on news about friends we have in common, we talked about a small collection we could create together.
– Jean Touitou
The collection is a nice meddling of the minds and will arrive arrived this week just ahead of Milan and Paris fashion weeks for all those influencers looking to get their casual chic on.