Paris based A.P.C. house has teamed with Gwyneth Paltrow’s lifestyle label, goop, to introduce a capsule collection of five easy feminine denim pieces.
The duo conceived of the collections last year as A.P.C.’s founder Jean Touitou explains.
I was visiting the West Coast last year (remember last year, taking planes, visiting friends?). I went to visit goop in their studio in Santa Monica and asked Gwyneth to ‘interact’ with us. After a conversation mostly based on news about friends we have in common, we talked about a small collection we could create together.
– Jean Touitou
The collection is a nice meddling of the minds and will arrive arrived this week just ahead of Milan and Paris fashion weeks for all those influencers looking to get their casual chic on.
WHERE FASHION GETS CREATIVE
Press ESC to close
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.
Newsletter sent Mon - Fri 1:30 AM EST
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.