Balenciaga has launched a limited-edition unisex collaboration of clothing and accessories with Paris-based Acid Arab along with a playlist on Apple Music.
The capsule, printed with “Acid Arab” in both Arabic and Roman lettering, has been featured in a dedicted campaign of augmented photography by Éamonn Freel. Freel has worked on Balenciaga Eyewear and High Summer campaigns in the past.
Acid Arab formed in Paris in 2012 as a music collective, the concept of which was and is to create a space for Arab culture in the world of contemporary electronic music. They tour clubs and festivals worldwide with their blend of Western electronic and Eastern sounds and vocals.
As an official curator on Apple Music, Balenciaga selects artists to create original playlists. Tracks are chosen by the selected artist or group, based on their personal tastes and influences. These creators are chosen by Demna, who started off the series with his own playlist, followed by exclusive drops and limited-edition merch from German industrial band Rammstein, American drag performer RuPaul, and French pop singer Aya Nakamura.
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