Olivier Rousteing Publishes an Apple Music Hub of Playlists & Inspiration
Balmain and Apple Music have joined forces to create a unique ‘Signature’ music destination curated by Balmain Creative Director Olivier Rousteing, a first for the storied fashion house. Deftly fusing music and fashion, the content-driven editorial platform launches on Apple Music immediately following the fashion house’s Spring 2021 Paris runway show. Although it may be one of Paris fashion’s most historic houses, Balmain is known for continually being at the forefront of tech and innovation, recently introducing digital supermodels, virtual showrooms, and augmented reality experiences.
Olivier Rousteing’s most successful collections and campaigns for Balmain have come about while he blares his favorite tunes in the background as he sketches, designs, and directs his design teams. Therefore, it’s not surprising that singers, lyrics, and melodies have served as Rousteing’s work’s underlying influence. His dedication and love for music are key reasons he has collaborated with so many of today’s leading artists on designs for unique tours and concerts of recent years.
“Apple Music is excited to join Balmain on the creation of Signature,” said Rachel Newman, Apple Music Global Head of Editorial. “Olivier Rousteing and Balmain have always been deeply connected to music, drawing inspiration as they revolutionize the presentation of fashion in remarkable and unbelievable ways.”
“Anyone who’s been following the story up to now already knows that I view fashion as inseparable from music… Seeing music and fashion as completely intertwined just reflects how my generation grew up—we simply cannot conceive of one without a full helping of the other. I am happy that this new partnership will help make that singular strand of the modern Balmain DNA even more clear and accessible to all.”
–Olivier Rousteing, Balmain Creative Director
Updated with exclusive offerings throughout the year, Signature will reflect Balmain’s sounds, inspirations, and signature values of inclusion and empowerment. The Balmain Apple Music collaboration was developed in tandem with Balmain’s partner agency, Sunshine.
