Balmain Joins Forces with Need For Speed

Balmain News 2022

Balmain is happy to announce a special upcoming partnership with Electronic Arts and Criterion GamesTM. Injecting the upcoming Need for Speed UnboundTM game with a strong dose of the historic Parisian house’s singular style, the Balmain x Need for Speed Unbound collaboration introduces limited-edition Balmain designs to both the physical and digital Need For Speed universes. Inside the game, new racer Eleonore wears a Balmain dress that premiered on the house’s Fall 2022 Paris Fashion Week runway, as she glides through Lakeshore inside her Balmain-wrapped supercar. While racing to win The Grand, Lakeshore’s ultimate street-racing challenge, players can also collect four digital versions of the house’s latest runway offerings, including a Balmain jacket, jeans and a special-edition pair of the best-selling B-IT sliders. And, for those Need for Speed fans in search of real-world options, Balmain has also created a very exclusive, limited-edition release of only 100 models of that distinctive B-IT slider, which drops on today.

Need for Speed Unbound will be available from the 2nd of December on PlayStation 5, Xbox Series X/S and PC via the EA app, Origin, Steam and Epic Game Store.

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