The Basics
Replacing the perfect white T-shirt, the basic tank tops appearance on the runway was a concerted effort to understand the way in which the female customer wants to dress today, or at the very least it’s a way to continue riding the wave of nineties nostalgia. The mixing of high and low has become ubiquitous, and both designers and brands have taken advantage of the opportunity to add their signature branding to wardrobe staples. The simplicity of the white vest, especially one that comes with a mini black triangle, will be an effective marketing tool that is sure to sell-out when it hits stores sometime in July, given that it will be an easy buy-in for a range of budgets and body types.
See more at Prada, Versace, ACT N°1, Bottega Veneta.