The Best Breakout Fashion Ad Campaigns of the Spring 2021 Season as chosen by Kenneth Richard
One of the most exciting things about fashion is that, with its continual focus on the new, we can never be sure from where the next big creative success will arise; we can never be certain whose creativity will strike us and show us a new way of seeing. The Top 10 breakout campaigns gather the work of young designers and creatives who have impressed us with the boldness and strength of their visions, and from whom we can expect more greatness not-too-distant future.
Eckhaus Latta surprised us with a campaign that cast pre-teen models. From a traditional fashion ad campaign perspective, the choice to cast children is rather strange. Most campaigns succeed by showing us someone who we want to be or want to be like. Nobody in their right mind wants to deal with the awkwardness and anxiety of being about to start puberty again. Instead, the creative team has a much deeper goal in mind. That we are able to reach across the years and connect with these kids opens us up to that same vulnerability. We recognize the universality of this feeling of uncertainty and transition and see a sensitive and uplifting depiction of moments on life’s journey.
Maitrepierre’s darkly whimsical spring campaign made excellent use of the GIF image format, a curiously underutilized format in fashion communications considering its wide visual potential.
Two very different brands – Ardusse and Palm Angels – made the same smart choice to work with talented young photographer Lea Colombo. While her approach to fashion campaigns makes use of the same style she employs in her own art projects, the different contexts made for two campaigns felt quite unique, despite certain visual similarities.
Koché made one of the best uses of nudity we’ve ever seen in a fashion campaign. The imagery brilliantly deconstructs fashion to reconsider its most essential element: the human body. Suzie and Leo photographed their models – completely nude, save for the occasional pair of shoes or piece of jewelry – in Koché’s studio in Paris. Despite (or perhaps because of) its obvious irony as a fashion campaign where the models don’t wear clothes, the campaign feels refreshingly sincere. By subverting fashion and deconstructing the creative process, the creative team at Koché has accessed something that feels deeply true – and they have done so with beauty and honesty.
Here are The Impression’s Top 10 Breakout Campaigns of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Agency | Braga+Federico Studio Photographer | Lea Colombo Models | Marnix Eyckmans, Dior Beye, & Prithvi Balwantsingh Stylist | Giovanni Dario Laudicina Hair | Fabio D’Onofrio Makeup | Luciano Chiarello Production | Ten Artist Casting Director | Piotr Chamier Set Designer | Ruggero Baisi
Christopher Esber Creative Director | Christopher Esber Photographer | Duncan Killick Models | Aleyna FitzGerald, Alex Bates, Francis Kamara, Hannah Elyse, Jessica de Pierri Bertoncelo, Nyaluak M. Leth, and Valerie Wetmore Stylist | Ali Kornhauser Hair | Sophie Roberts Makeup | Filomena Natoli Set Design | Christopher Esber, Alisha Rich, Stephanie Leslight, and Laura Jane Patterson
Founder and Creative Lead | Amber Symond Creative Direction | Bruna Volpi Photography Day One “The Fields” | Georges Antoni Photography Day Two “The Barn” | Jake Terrey Film Director | Ribal Hosn Music | Umberto Clerici Sound engineer | Drew Bisset Talent | Lili Sumner at Chic, Hannah Elyse at Chadwicks, Agi Akur at IMG, Anja Brown at Priscillas Hair | Daren Borthwick Make-up | Linda Jefferyes Hair and make-up assistant | Sacha Lorge Styling | Lee Matthews Styling Assistants | Sarah Cvetko and Avalon Keating Photography Team Day One | Chris Peck, Chris Proud, and Max Brown Photography Team Day Two | Ryan Flanagan and Nick Shaw Motion Assistant | Myles Doughman Production | The Artist Group With special thanks to Jo Sinclair, Kathy Ward and Clare Lee
Dion Lee Creative Director | Dion Lee Creative Director | Alex Robertson-Dunlop Photographer | Bryan Huynh Model | Fernanda Ly Stylist | Cece Liu Hair | Jonathan De Francesco Makeup | Marcelo Gutierrez Casting Director | Bert Martirosyan CGI Artist | Rodolfo Olf
Eckhaus Latta Creative Director | Mike Eckhaus & Zoe Latta Agency | Eric Wrenn Office Creative Director | Eric Wrenn Photographer | Talia Chetrit Models | Ever and Liam Stylist | Matt Holmes Location | Upstate New York
Koché Creative Director | Christelle Kocher Photographers | Suzie and Leo Models | Alexandre Di Gregorio, Mimi Macvan, & Shanice Alonya Sloan Hair | Andrea Idini Manicurist | Delphine Aïssi Casting Director | Marie Levy
Maitrepierre Creative Director | Alphonse Maitrepierre Creative Direction | Studio L’Étiquette Production | Clara Smith Assistant Photographer | Jeremy Massa Digitech | Clara Girbal Models | Hallya, Nini & Lera Hair | Yumiko Hikage Hair Assistant | Louma Coiffeuse Makeup | Louisa Trapier, with makeup by KIKO Milano Set Design | Felix Gesnouin
Palm Angels Creative Director | Francesco Ragazzi Photographer | Lea Colombo Casting Director | Mollie Dendle
Peter Do Creative Director | Peter Do Photographer | Yiru Wang Model | Miayea Casting Director | Nicola Kast Production | Jessica Z. Wu Floral Arrangement | Miguel Paolo Yatco Location | Catskills, New York
Creative Director | Bruna Volpi Photographer | Jake Terrey Film | Ribal Hosn Models | Agi Azur, Billie Jean Hamlet, Charlee Fraser, and Francis Kamara Stylist | Jess Dos Remedios Hair | Daren Borthwick Makeup | Linda Jefferyes Production | The Artist Group