The Best Fashion Ad Campaign Films of the Fall 2021 Season as chosen by Kenneth Richard
The development and increasing accessibility of technology mean fashion filmmaking is in an interesting spot. Brands can deliver experiences the likes of which we have never seen before – but at the same time, this means that something that plays meaningfully into the familiar can feel all the more impactful.
Hermès thrilled us with its epic “The Legend of Hermès Della Cavalleria,” a high-budget stunner that put a fun and feminist twist on fantasy films à la The Lord of the Rings and made sure we will never forget the power of an excellent handbag.
Thom Browne lands twice on our list with a pair of films – one serious and one silly – that explore the subtle worlds of emotion behind the designer’s masterful tailoring.
Mert & Marcus highlighted the psychosexual beauty and sensual intellectualism of Gucci’s Aria collection with a fittingly liberated-yet-sophisticated slice of cinema.
Balenciaga continues to guide fashion into a technological future, and the iconic house takes home our top spot with their digitally rendered film produced in partnership with video-game studio Quantic Dream. Many brands are embracing aspects of virtual reality, motion capture, and 3D rendering, but no one else is doing it with the consistency and thoughtfulness of Balenciaga. Creative director Demna Gvasalia is patiently laying the groundwork for a long-term creative and strategic approach, creating both technical and conceptual frameworks to develop new sorts of narrative and interactive experiences. What’s most exciting to see is the way in which Balenciaga lets these two aspects – the storytelling and the technical medium itself – intertwine.
Here are The Impression’s picks for the Top 10 Fashion Films of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
Balenciaga Creative Director | Demna Gvasalia Direction | Quantic Dream Production | Quantic Dream Choreography | Ryan Heffington Music | Nima Fakhrara 3D Scans | Unit Image 3D Production Animation | The Motion Picture Company
Burberry ‘Open Spaces’
Burberry Creative Director | Riccardo Tisci Creative Concept/Film Direction | Megaforce Creative Production | Riff Raff Films Photographer | Ewen Spencer Talents | Xiaoyi Liu, Charlotte Samaroo, Joshua Smith, & Ben Loade Stylist | Ana Steiner Hair | Hiroshi Matsushita Makeup | Gemma Smith-Edhouse Choreography | (La)Horde Music | “Counting Atomic”, written by Ryan Lott, published by Domino Publishing Company Limited, performed by Ryan Lott, licensed courtesy of This Is Meru
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Christopher Director | Christopher Simmonds Filmmakers | Mert Alas and Marcus Piggott Hair | Paul Hanlon Makeup | Diane Kendal Location | London
Hermès ‘The Legend of Hermès Della Cavalleria’
Creative Director | David Lane Director | Charlotte Wales Models | Christa Theret, Alla Kostromichova, and Grace Musase Stylist | Charlotte Collet Hair | Laurent Philippon Makeup | Christine Corbel
Saint Laurent Creative Director | Anthony Vaccarello Director | Juergen Teller Models | Alyda Grace, Anok Yai, Awar Odhiang, Blessing Orji, Evie Harris, Kiki Willems, Loli Bahia, Mica Argañaraz, Mika Schneider, Sihana Shalaj, & Sofia Steinberg
Agency | MA+Creative Director | Wim Wenders Director of Photography | Franz Lustig Photographer | Vito Fernicola Talents | Gaia Girace, Felix Sandman, Kayako Higuchi, Tak Bengana, Amar Akway, & Yeop Kim Soundtrack | Frederick Sanchez 1st AD: Luca Lucchesi Editor | Toni Froschhammer Assistant Editor | Lucas Deschle Location | Milan
Thom Browne Creative Director | Thom Browne Photographer | Tina Barney Models | David Harbour and Anh Duong Location | Teviotdale, Livingston, New York
Thom Browne kids
Thom Browne Creative Director | Thom Browne Photographer/Director | Cass Bird Talents | Alan Kim, Amy Fine Collins, Rockwell Harwood Location | New York City Music | Songs without Words, Op. 62: VI. Allegretto grazioso in A Major, “Spring Song” (arr. for Orchestra), Béla Bánfalvi, Budapest Strings
Director | Fabien Baron Photographer | Steven Meisel Director of Photography | Stuart Dryburgh Creative Director | Christophe Derigon Art Director | Jieun Lim Models | Marisa Berenson, Meadow Walker, Raquel Zimmerman, Rianne Van Rompaey, Amar Akway, Precious Lee, Sasha Pivovarora, Chiharu Okunugi, and Yumi Ni Executive Producer | Mina Viehl Production | Art + Commerce and Seeker Productions Stylist | Karl Templer Hair | Guido Palau Makeup Artist | Pat Mcgrath Set Design | Randall Peacock Executive Producer of Post | Jacques del Conte Editor | Will Town at Modern Post Post Producer | Charles Nickles Color | Tim Masik at Company 3 New York VFX | Nightshift Sound | Raphaël Ajuelos
Director | Fabien Baron Director of Photography | Philippe Le Sourd Steadicam | Mathieu Caudroy Art Director | Jasmine Holm Photographer | Collier Schorr Talent | Charlotte Gainsbourg Executive Producer | Mina Viehl Executive Producer of Post | Jacques del Conte Production | North Six Stylist | Karl Templer Hair | Yoann Fernandez Make-up | Sandrine Cano Bock Set Design | Jean Hugues de Chatillon Editor | Will Town at Modern Post Color | Tim Masik at Company 3 New York VFX | Modern Post Music | “Pleasant” by Sebastian featuring Charlotte Gainsbourg
WHERE FASHION GETS CREATIVE
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