Top 10 Fashion Films of Fall 2021

The Best Fashion Ad Campaign Films of the Fall 2021 Season as chosen by Kenneth Richard

The development and increasing accessibility of technology mean fashion filmmaking is in an interesting spot. Brands can deliver experiences the likes of which we have never seen before – but at the same time, this means that something that plays meaningfully into the familiar can feel all the more impactful.

This season, we saw some of the best of both worlds: Balenciaga, Burberry, and Salvatore Ferragamo pushed things in futuristic directions, while Thom Browne and Saint Laurent took more tried-and-true cinematic approaches that produced emotionally resonant results.

Hermès thrilled us with its epic “The Legend of Hermès Della Cavalleria,” a high-budget stunner that put a fun and feminist twist on fantasy films à la The Lord of the Rings and made sure we will never forget the power of an excellent handbag.

Thom Browne lands twice on our list with a pair of films – one serious and one silly – that explore the subtle worlds of emotion behind the designer’s masterful tailoring.

Mert & Marcus highlighted the psychosexual beauty and sensual intellectualism of Gucci’s Aria collection with a fittingly liberated-yet-sophisticated slice of cinema.

Balenciaga continues to guide fashion into a technological future, and the iconic house takes home our top spot with their digitally rendered film produced in partnership with video-game studio Quantic Dream. Many brands are embracing aspects of virtual reality, motion capture, and 3D rendering, but no one else is doing it with the consistency and thoughtfulness of Balenciaga. Creative director Demna Gvasalia is patiently laying the groundwork for a long-term creative and strategic approach, creating both technical and conceptual frameworks to develop new sorts of narrative and interactive experiences. What’s most exciting to see is the way in which Balenciaga lets these two aspects – the storytelling and the technical medium itself – intertwine.

Here are The Impression’s picks for the Top 10 Fashion Films of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.

Balenciaga

Balenciaga Creative Director | Demna Gvasalia
Direction | Quantic Dream 
Production | Quantic Dream
Choreography | Ryan Heffington 
Music | Nima Fakhrara 
3D Scans | Unit Image 3D Production
Animation | The Motion Picture Company


Burberry ‘Open Spaces’ 

Burberry Creative Director | Riccardo Tisci 
Creative Concept/Film Direction | Megaforce 
Creative Production | Riff Raff Films
Photographer | Ewen Spencer
Talents | Xiaoyi Liu, Charlotte Samaroo, Joshua Smith, & Ben Loade
Stylist | Ana Steiner 
Hair | Hiroshi Matsushita
Makeup | Gemma Smith-Edhouse
Choreography | (La)Horde 
Music | “Counting Atomic”, written by Ryan Lott, published by Domino Publishing Company Limited, performed by Ryan Lott, licensed courtesy of This Is Meru 


Gucci ‘Aria’ 

Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Christopher Director | Christopher Simmonds
Filmmakers | Mert Alas and Marcus Piggott
Hair | Paul Hanlon
Makeup | Diane Kendal
Location | London


Hermès ‘The Legend of Hermès Della Cavalleria’ 

Creative Director | David Lane
Director | Charlotte Wales
Models | Christa Theret, Alla Kostromichova, and Grace Musase 
Stylist | Charlotte Collet
Hair | Laurent Philippon
Makeup | Christine Corbel


Saint Laurent

Saint Laurent Creative Director | Anthony Vaccarello
Director | Juergen Teller
Models | Alyda Grace, Anok Yai, Awar Odhiang, Blessing Orji, Evie Harris, Kiki Willems, Loli Bahia, Mica Argañaraz, Mika Schneider, Sihana Shalaj, & Sofia Steinberg


Salvatore Ferragamo

Agency | MA+Creative
Director | Wim Wenders
Director of Photography | Franz Lustig
Photographer | Vito Fernicola
Talents | Gaia Girace, Felix Sandman, Kayako Higuchi, Tak Bengana, Amar Akway, & Yeop Kim
Soundtrack | Frederick Sanchez
1st AD: Luca Lucchesi
Editor | Toni Froschhammer
Assistant Editor | Lucas Deschle
Location | Milan


Thom Browne

Thom Browne Creative Director | Thom Browne
Photographer | Tina Barney
Models | David Harbour and Anh Duong
Location | Teviotdale, Livingston, New York


Thom Browne kids

Thom Browne Creative Director | Thom Browne
Photographer/Director | Cass Bird
Talents | Alan Kim, Amy Fine Collins, Rockwell Harwood
Location | New York City
Music | Songs without Words, Op. 62: VI. Allegretto grazioso in A Major, “Spring Song” (arr. for Orchestra), Béla Bánfalvi, Budapest Strings


Zara

Director | Fabien Baron
Photographer | Steven Meisel 
Director of Photography | Stuart Dryburgh
Creative Director | Christophe Derigon
Art Director | Jieun Lim
Models | Marisa Berenson, Meadow Walker, Raquel Zimmerman, Rianne Van Rompaey, Amar Akway, Precious Lee, Sasha Pivovarora, Chiharu Okunugi, and Yumi Ni
Executive Producer | Mina Viehl
Production | Art + Commerce and Seeker Productions
Stylist | Karl Templer
Hair | Guido Palau
Makeup Artist | Pat Mcgrath
Set Design | Randall Peacock
Executive Producer of Post | Jacques del Conte
Editor | Will Town at Modern Post
Post Producer | Charles Nickles
Color | Tim Masik at Company 3 New York
VFX | Nightshift
Sound | Raphaël Ajuelos


Zara Charlotte

Director | Fabien Baron
Director of Photography | Philippe Le Sourd
Steadicam | Mathieu Caudroy
Art Director | Jasmine Holm 
Photographer | Collier Schorr
Talent | Charlotte Gainsbourg
Executive Producer | Mina Viehl
Executive Producer of Post | Jacques del Conte
Production | North Six
Stylist | Karl Templer
Hair | Yoann Fernandez 
Make-up | Sandrine Cano Bock
Set Design | Jean Hugues de Chatillon
Editor | Will Town at Modern Post
Color | Tim Masik at Company 3 New York
VFX | Modern Post
Music | “Pleasant” by Sebastian featuring Charlotte Gainsbourg


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