The Best Men’s Fashion Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard
It feels as if every season takes important steps forward when it comes to menswear. Recently, the category has been taking especially strong steps away from playing second fiddle and becoming an important artistic discipline and cultural touchstone of its own, even as the boundaries of gender become excitingly and increasingly blurred. This development of course carries into men’s ad campaigns, where creative directors have an exciting opportunity to develop on the concepts behind their designs, and Fall 2021 saw many strong examples.
Virgil Abloh pitted stylistic and cultural archetypes against each other in a whimsical game of chess for Louis Vuitton, making for a playful subversion of stereotypically aggressive masculinity.
Hedi Slimane’s campaign for Celine repurposed imagery from his Fall 2021 runway show, but the high-octane, motocross-stunt-filled show provided enough of an energetic backdrop for his edgy and youthful designs that we were nothing but happy to see it again.
Our pick for the top spot, AMI Alexandre Mattiussi, was another strong affirmation of the values of friendship, expression, and community at the heart of the brand (its name does mean “friend,” after all). With sincere and subtle portraits, the campaign captures the joy of togetherness and its connection to the expressive power of style.
Here are The Impression’s picks for the Top 10 Men’s Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
AMI Alexandre Mattiussi
AMI Creative Director | Alexandre Mattiussi Photographer | Luis Alberto Rodriguez
Celine Homme “Cosmic Cruiser”
Celine Creative Director | Hedi Slimane Photographer | Hedi Slimane Location | Île Du Grand Gaou
Dior Artistic Director of Men’s Collections | Kim Jones Creative Director | Ronnie Cooke Newhouse Photographer | Rafael Pavarotti Models | Thatcher Thornton, Woosang Kim, Djibril N’Diaye and Jean Meyer Stylist | Melanie Ward Hair | Benjamin Muller Makeup | Peter Philips Casting Director | Shelley Durkan
Artistic Director | Silvia Venturini Fendi Creative Director | Nico Vascellari Models | Wang Chenming Rebel, Craig Shimirimana, and Jeremy Cox Stylist | Julian Ganio Location | Rome
Photographer | Anne Marieke Vandriemmelen Model | Finnlay Davis
Loewe Creative Director | Jonathan Anderson Agency | M/M (Paris) Creative Directors | Mathias Augustyniak and Michael Amzalag Photographer | Thue Nørgaard Models | Omar Ayuso and Stephane Bak
Louis Vuitton Men’s
Louis Vuitton Men’s Artistic Director | Virgil Abloh Agency | Be Good Studios Creative Directors | Lina Kutsovskaya Ary Director | Nick Haymes Photographer/Director | Tim Walker Models | Felix Cheong-Macleod, Kai Isaiah Jamal, Kian Cleator, Omar Sesay, & Rohan Dileepkumar Stylist | Ib Kamara Hair | Ali Pirzadeh Makeup | Lucy Bridge Set Designer | Gary Card Casting Directors | Helena Balladino, Piergiorgio Del Moro, Samuel Ellis Scheinman Location | North Wales
Stefan Cooke Creative Director | Stefan Cooke Art Direction | Bruce Usher Photographer | Theo Sion Stylist | Alice Goddard Model | Hamish Dunbar-rees Hair | Mari Ohasi Makeup | Janeen Witherspoon Casting | Troy Casting
Director | Fabien Baron Director of Photography | Benoit Delhomme Creative Director | Christophe Derigon Art Director | Maurice Dusault Photographer | David Sims Talent | Malachi Kirby, Jorge Lopez, Niels Schneider and Arnaud Valois Executive Producer | Mina Viehl Production | North Six Stylist | Karl Templer Hair | Guido Palau Makeup | Rocco Santamorena Set Design | Jean Hugues de Chatillon Executive Producer of Post | Jacques del Conte Editor | Graham Patterson at Modern Post Post Producer | Charles Nickles Color | Tim Masik at Company 3 New York VFX | Nightshift Sound | Raphaël Ajuelos Voiceover Casting | Sound and Fury Voiceover | Lauren Amante
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