The Best Women’s Fashion Ad Campaigns of the Fall 2021 Season as chosen by Kenneth Richard
It seems unnecessary to say that the photographer is one of – if not the – most important creative players when it comes to making a fashion campaign, but the Fall 2021 season felt particularly defined by the masterful eyes of fashion’s leading lenspeople.
After a relatively dull few seasons of DIY work-from-home campaigns, it is a delight to peer through their cameras and return to the richness and color of visual life.
Jil Sander tapped legendary street photographer Joel Meyerowitz – who practically never shoots fashion campaigns – to create beautiful, richly colored compositions that balanced naturalism with high drama.
Two prolific, ongoing collaborations between a house and a photographer – Juergen Teller for Saint Laurent and Zoë Ghertner for Chloé – used natural landscapes as gorgeous, emotive backdrops, though with very different approaches and resulting moods.
Mert & Marcus highlighted the psychosexual beauty and sensual intellectualism of Gucci’s Aria collection with a fittingly liberated-yet-sophisticated campaign.
Bottega Veneta takes home the top spot thanks to the understated work of Tyrone Lebon, who draws an intoxicating visual world out of photography’s most primary elements: color, light, and time.
Here are The Impression’s picks for the Top 10 Women’s Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
Bottega Veneta Creative Director | Daniel Lee Photographer | Tyrone Lebon Models | Freja Beha Erichsen, Dede Mansro, Fernando Cabral, Takahiro Oda, & Yoonmi Sun Hair | Gary Gill Makeup | Lotten Holmqvist Casting Director | Anita Bitton
Chanel Creative Director | Virginie Viard Photographers | Inez van Lamsweerde & Vinoodh Matadin Models | Louise De Chevigny, Mica Argañaraz, Rianne Van Rompaey, & Vivienne Rohner
Chloé Creative Director | Gabriela Hearst Art Director | Peter Miles Photographer | Zoë Ghertner Stylist | Camilla Nickerson Models | Andi Silva Venegas, Celeste Romero, and Hannah Jo Casting Director | Jess Hallett Producer | Alexis Piqueras Locations | Hurricane, Utah, Los Angeles, California, and Hidalgo, Mexico
Dior Women’s Creative Director | Maria Grazia Chiuri Agency | Baron & Baron Chief Creative Officer | Fabien Baron Art Director | Margot Populaire Photographer | Elizaveta Porodina Models | Essoye Mombot, Sofia Steinberg, Sade van der Hoeven, and Maryel Uchida Stylist | Elin Svahn Hair | Peter Philips Makeup | Damien Boissinot
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Christopher Director | Christopher Simmonds Photographer | Mert Alas and Marcus Piggott Hair | Paul Hanlon Makeup | Diane Kendal Location | London
Jil Sander Creative Directors | Lucie and Luke Meier Agency | Buero Paris Art Director | Heiko Keinath Photographer | Joel Meyerowitz Models | Marte Mei van Haaster & Malick Bodian Location | Buonconvento, Tuscany, Italy
Louis Vuitton Women’s Artistic Director | Nicolas Ghesquière Photographer | David Sims Models | Clementine Balcaen, Evie Saunders, Ida Heiner, Jade Nguyen, Kris DeGirolamo, & Mona Tougaard Casting Director | Ashley Brokaw Location | Normandy, France
Prada Creative Directors | Miuccia Prada & Raf Simons Creative Director | Ferdinando Verderi Photographer | David Sims
Saint Laurent Creative Director | Anthony Vaccarello Photographer/Director | Juergen Teller Models | Alyda Grace, Anok Yai, Awar Odhiang, Blessing Orji, Evie Harris, Kiki Willems, Loli Bahia, Mica Argañaraz, Mika Schneider, Sihana Shalaj, & Sofia Steinberg
Director | Fabien Baron Photographer | Steven Meisel Director of Photography | Stuart Dryburgh Creative Director | Christophe Derigon Art Director | Jieun Lim Models | Marisa Berenson, Meadow Walker, Raquel Zimmerman, Rianne Van Rompaey, Amar Akway, Precious Lee, Sasha Pivovarora, Chiharu Okunugi, and Yumi Ni Executive Producer | Mina Viehl Production | Art + Commerce and Seeker Productions Stylist | Karl Templer Hair | Guido Palau Makeup Artist | Pat Mcgrath Set Design | Randall Peacock Executive Producer of Post | Jacques del Conte Editor | Will Town at Modern Post Post Producer | Charles Nickles Color | Tim Masik at Company 3 New York VFX | Nightshift Sound | Raphaël Ajuelos
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