Top 10 Women’s Fashion Ad Campaigns of Fall 2021

The Best Women’s Fashion Ad Campaigns of the Fall 2021 Season as chosen by Kenneth Richard

It seems unnecessary to say that the photographer is one of – if not the – most important creative players when it comes to making a fashion campaign, but the Fall 2021 season felt particularly defined by the masterful eyes of fashion’s leading lenspeople.

After a relatively dull few seasons of DIY work-from-home campaigns, it is a delight to peer through their cameras and return to the richness and color of visual life.

Jil Sander tapped legendary street photographer Joel Meyerowitz – who practically never shoots fashion campaigns – to create beautiful, richly colored compositions that balanced naturalism with high drama.

Two prolific, ongoing collaborations between a house and a photographer – Juergen Teller for Saint Laurent and Zoë Ghertner for Chloé – used natural landscapes as gorgeous, emotive backdrops, though with very different approaches and resulting moods.

Mert & Marcus highlighted the psychosexual beauty and sensual intellectualism of Gucci’s Aria collection with a fittingly liberated-yet-sophisticated campaign.

Bottega Veneta takes home the top spot thanks to the understated work of Tyrone Lebon, who draws an intoxicating visual world out of photography’s most primary elements: color, light, and time.

Here are The Impression’s picks for the Top 10 Women’s Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.

Bottega Veneta

Bottega Veneta Creative Director | Daniel Lee
Photographer | Tyrone Lebon
Models | Freja Beha Erichsen, Dede Mansro, Fernando Cabral, Takahiro Oda, & Yoonmi Sun
Hair | Gary Gill
Makeup | Lotten Holmqvist
Casting Director | Anita Bitton


Chanel Creative Director | Virginie Viard 
Photographers | Inez van Lamsweerde & Vinoodh Matadin
Models | Louise De Chevigny, Mica Argañaraz, Rianne Van Rompaey, & Vivienne Rohner


Chloé Creative Director | Gabriela Hearst
Art Director | Peter Miles
Photographer | Zoë Ghertner
Stylist | Camilla Nickerson
Models | Andi Silva Venegas, Celeste Romero, and Hannah Jo
Casting Director | Jess Hallett
Producer | Alexis Piqueras
Locations | Hurricane, Utah, Los Angeles, California, and Hidalgo, Mexico


Dior Women’s Creative Director | Maria Grazia Chiuri
Agency | Baron & Baron
Chief Creative Officer | Fabien Baron
Art Director | Margot Populaire
Photographer | Elizaveta Porodina
Models | Essoye Mombot, Sofia Steinberg, Sade van der Hoeven, and Maryel Uchida
Stylist | Elin Svahn
Hair | Peter Philips 
Makeup | Damien Boissinot

Gucci ‘Aria’ 

Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Christopher Director | Christopher Simmonds
Photographer | Mert Alas and Marcus Piggott
Hair | Paul Hanlon
Makeup | Diane Kendal
Location | London

Jil Sander

Jil Sander Creative Directors | Lucie and Luke Meier
Agency | Buero Paris
Art Director | Heiko Keinath
Photographer | Joel Meyerowitz
Models | Marte Mei van Haaster & Malick Bodian
Location | Buonconvento, Tuscany, Italy

Louis Vuitton

Louis Vuitton Women’s Artistic Director | Nicolas Ghesquière
Photographer | David Sims
Models | Clementine Balcaen, Evie Saunders, Ida Heiner, Jade Nguyen, Kris DeGirolamo, & Mona Tougaard 
Casting Director | Ashley Brokaw
Location | Normandy, France


Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Photographer | David Sims

Saint Laurent 


Saint Laurent Creative Director | Anthony Vaccarello
Photographer/Director | Juergen Teller
Models | Alyda Grace, Anok Yai, Awar Odhiang, Blessing Orji, Evie Harris, Kiki Willems, Loli Bahia, Mica Argañaraz, Mika Schneider, Sihana Shalaj, & Sofia Steinberg



Director | Fabien Baron
Photographer | Steven Meisel 
Director of Photography | Stuart Dryburgh
Creative Director | Christophe Derigon
Art Director | Jieun Lim
Models | Marisa Berenson, Meadow Walker, Raquel Zimmerman, Rianne Van Rompaey, Amar Akway, Precious Lee, Sasha Pivovarora, Chiharu Okunugi, and Yumi Ni
Executive Producer | Mina Viehl
Production | Art + Commerce and Seeker Productions
Stylist | Karl Templer
Hair | Guido Palau
Makeup Artist | Pat Mcgrath
Set Design | Randall Peacock
Executive Producer of Post | Jacques del Conte
Editor | Will Town at Modern Post
Post Producer | Charles Nickles
Color | Tim Masik at Company 3 New York
VFX | Nightshift
Sound | Raphaël Ajuelos

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