Boss Names Fernando Alonso Brand Ambassador
BOSS announced a long-term partnership with two-time Formula 1TM World Champion Fernando Alonso. As part of this latest collaboration, BOSS will dress Alonso at official events off the racetrack, including all major red-carpet moments and interviews. Moreover, Alonso will support BOSS in a spate of ongoing promotional activities, brand events, social media campaigns, and more. The announcement is a strategic and logical move, given that BOSS has been the Official Fashion Partner of the wider Aston Martin Aramco Cognizant Formula One™ Team (AMF1) since June 2022, developing looks, formal apparel, and high-performance team and travel wear for its roster of drivers.
“Fernando Alonso is an icon on the racetrack and a great personality. I’m beyond excited that he’ll be one of our brand ambassadors over the coming years. Fernando neatly embodies what it means to be BOSS today: he has a strong sense of will, makes the right decisions, and inspires people all around the world. He’s a perfect fit for BOSS with his spirit and his attitude. He’s been pursuing his passion for racing since he was a child and has been celebrating success in motorsports for over 20 years now. Fernando is living proof that BOSSes aren’t born – they’re made,” says Daniel Grieder, CEO of HUGO BOSS.
“I’ve long been a fan of BOSS and I’m thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin F1 TM Team. I look forward to working closely with the brand and representing what it means to be a true BOSS – both on and off the racetrack,” says Fernando Alonso.
The news of his brand ambassadorship comes on the heels of his incredible performance over the course of the current racing season.
Versace Announced Hyunjin as Global Brand Ambassador
Versace announces Korean K-Pop sensation Hyunjin as Global Brand Ambassador.
Hyunjin is the multi-hyphenate talent from South Korean boy group, Stray Kids. He is admired for his numerous artistic talents including his unique and captivating performance skills as dancer, rapper, and vocalist of Stray Kids, and his passion for drawing and painting. The announcement is made ahead of the Stray Kids headline performance at Lollapalooza festival in Paris on July 21st.
“I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man.” — Donatella Versace
“I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House’s truly amazing heritage, and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can’t wait to experience the artistic synergy with Donatella” — Hyunjin
Hyunjin will star in his first campaign for the House as the face of the Versace Holiday 2023 image and video campaign, which will launch in November this year.
V Of BTS Announced Newest Ambassador For Cartier
Cartier announced BTS singer Kim “V” Taehyung is their latest brand ambassador. V is featured in Cartier’s exquisite Panthère de Cartier campaign inspired by the panther.
“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him,” – D’Arnaud Carrez, Senior Vice President, Chief Marketing Officer – Cartier International.
Burberry Announced Alessandra Cozzani as a Non-Executive Director
Burberry announced that Alessandra Cozzani has been appointed to the Board as a Non-Executive Director and member of the Audit and Nomination committees, with effect from 1 September 2023.
Alessandra is currently an Executive Director of Italian grocer Esselunga SpA. Prior to joining Esselunga, she was Group Chief Financial Officer of Italian luxury company Prada SpA (listed in Hong Kong) from February 2016 to September 2022, having been appointed to the Board of Prada in December 2013 and joining the company in 2000. She started her career as an auditor at Coopers & Lybrand.
Gerry Murphy, Chair, said: “Alessandra is a highly experienced Chief Financial Officer with deep luxury expertise. We are delighted that she has accepted our invitation to join the Burberry board.”
Stüssy x Sean Paul
Stüssy has collaborated with the Grammy-winning Jamaican-born reggaeton artist Sean Paul. Known for taking the sound of Kingston’s nightclubs to a global audience, he has had an illustrious thirty-year career, successfully marrying his signature homegrown sound with hip-hop and R&B. The collection consists of a co-branded t-shirt in both black and white.
Boss Takes on The Cycling World with Tudor Pro Cycling Team Sponsorship and Collaborations with ASSOS and BMC
BOSS is riding into a new chapter of sports sponsorship and collaboration with three exciting new ventures in the world of cycling: sponsorship of the Tudor Pro Cycling Team, a partnership with BMC that includes co-branded bikes, and a co-created capsule collection with ASSOS of Switzerland.
BOSS is proud to become a sponsor of the Tudor Pro Cycling Team, supporting the Swiss racing team – owned by double Olympic champion and former road-racing cyclist Fabian Cancellara – as it takes on the UCI Europe Tour 2023. BOSS branding features prominently on the sleeves of the riders’ black jerseys, standing out in a bold black-on-white colorway. The U23 Tudor Pro Cycling Team will also be sponsored, with the BOSS logo featured on the sleeves of their jerseys.
Furthering the celebration of cycling and sportsmanship, BOSS will partner with premium, Swiss-born bike brand BMC to sponsor the BMC MTB World Cup Team and launch a co-branded bike in June 2023. The sleek design will be emblazoned with a collaborative “BMC by BOSS” logo on the down tube of the frame, complemented with BOSS’s signature black, white, and camel colors all-over. These eye-catching bikes will be produced in a limited run of 40 pieces, available for purchase exclusively in selected BOSS stores.
June 2023 will also mark the launch of BOSS’s collaborative collection with Swiss cycling-apparel brand ASSOS, whose designs elevate the cycling experience. BOSS x ASSOS focuses on two areas, lifestyle and performance, in a collection of 24 pieces, including base layers, shorts, jerseys, wind jackets, and insulated gilets for men and women. The designs arrive in BOSS’s classic neutral hues, and are delivered with ASSOS’s expertise in technical, performance-boosting fabrications and finishes. The range is accompanied by essential cycling accessories: socks, gloves, and spider bags.
The BOSS x ASSOS capsule is designed for enthusiasts whose passion for cycling extends beyond the road or the track and into their daily lifestyles. The new collection offers streamlined silhouettes with integrated heat regulation and moisture management for heightened comfort, and its technical pieces have a casual, luxurious edge that means they can be worn off the bike, leaving wearers looking polished and stylish after a ride.
Amyris Announces CEO Transition And Global Reduction In Force; Han Kieftenbeld Interim Chief Executive Officer
Amyris, a leading synthetic biotechnology company accelerating the world’s transition to sustainable consumption through its Lab-to-Market™ technology platform and clean beauty consumer brands, announced that John Melo has resigned from his role as President & Chief Executive Officer and a member of the Board of Directors, effective immediately. The Company’s Board of Directors has appointed Han Kieftenbeld as Interim Chief Executive Officer. Mr. Kieftenbeld will remain as the Company’s Chief Financial Officer. The Company also announced a global reduction in force as an important step towards its previously announced cost reduction targets.
“John’s dedication and leadership were instrumental in the evolution of Amyris’ Lab-to-Market technology platform and the development of our diversified consumer brands portfolio. On behalf of the Board of Directors, I sincerely thank John for his many contributions over the last 16 years,” said Geoffrey Duyk, Board Chair of Amyris. “We have utmost confidence in Han’s ability to lead Amyris as Interim Chief Executive Officer through this critical period of transformation.”
As announced earlier this month, the Company has engaged the Business Recovery Services unit of PricewaterhouseCoopers (PwC) to guide its transformation efforts. As part of this process, the Company aims to deliver Fit-to-Win cost actions of approximately $250 million. This effort includes optimizing the costs of goods sold, reducing operating expenses and streamlining the business portfolio.
“We are making tough choices including the decision to implement a reduction in force which we are executing today. We thank our departing employees for their efforts, dedication and contributions to Amyris,” said Han Kieftenbeld, Interim Chief Executive Officer and Chief Financial Officer of Amyris. “I want to thank the Board for placing confidence in me to lead Amyris through this next phase. I will work closely with my leadership team and colleagues globally to set out a path towards profitable growth and sustained cash generation.”
Boma Brown-West Announced as VP of Sustainability & Impact at Credo
Credo announced the appointment of Boma Brown-West as the VP of Sustainability & Impact. Boma, who spent ten years at Environmental Defense Fund, brings substantial sustainability leadership experience to the position and will play an integral role in furthering Credo’s mission and will guide brands to create better products for people and the environment.
Mia Davis, who held the role for the past 5+ years, has departed her full-time position with Credo in pursuit of making a similar positive impact on other sectors.