Bottega Veneta Is Taking Over The Great Wall

Bottega Veneta Under Heaven

In celebration of the upcoming Chinese Lunar New Year, Bottega Veneta is taking over part of the Great Wall.

‘新春快乐’ reads the colorful festive message on a monumental digital screen, displayed in shades of Bottega green and tangerine, a symbol of luck in Mandarin.

Together with this installation, Bottega Veneta has pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, 

the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.