The South Korean actress joins the House under creative director Louise Trotter, connecting a shared appreciation for craft, art, and culture
Bottega Veneta has named South Korean actress Song Hye Kyo its newest brand ambassador, welcoming the internationally recognized performer into the House’s expanding creative community under creative director Louise Trotter.
Song has built a wide-reaching career through performances across Korean film and television, establishing a global presence that extends into fashion, art, and culture. Her appointment continues Bottega Veneta’s emphasis on individuality and creative expression, bringing another distinct cultural voice into the House’s international ambassador roster.
“I am delighted to join Bottega Veneta,” Song said of the appointment. “I have always been inspired by the brand’s journey, which embraces culture and art through its exceptional craftsmanship and creativity. I look forward to beginning this new chapter together.”
The partnership is framed around a shared appreciation for craft and the broader arts, areas that have become increasingly central to Bottega Veneta’s cultural identity beyond its collections. Under Trotter, the appointment also signals a continuation of the House’s dialogue with creative figures across disciplines and geographies.
“We are delighted to welcome Song Hye Kyo as brand ambassador,” said Trotter. “Her unique commitment to craft and the broader arts is deeply aligned with Bottega Veneta. I look forward to this shared creative journey.”
With Song’s appointment, Bottega Veneta further extends its cultural reach in South Korea and internationally while keeping the focus on a quality central to its identity: the relationship between individual expression and craft.