The British house transforms the New York hotel with seasonal House Check installations, exclusive shopping experiences, and festive retail activations
Burberry is bringing its holiday campaign to New York through a seasonal takeover of The Mark Hotel, transforming the Madison Avenue landmark with its signature red House Check and a series of festive installations. The activation, which begins November 13, 2026, extends the house’s holiday storytelling beyond its retail network, placing its heritage codes within one of the city’s most recognizable hospitality destinations.
Located near Central Park, The Mark has established itself as a fixture of New York’s luxury hotel and cultural landscape. For the seasonal collaboration, Burberry has reinterpreted the hotel’s annual holiday transformation through its British design identity, covering the entrance with welcome flags and an oversized red House Check bow. Festive illustrations appear throughout the property, while the interior features a Christmas tree decorated with check ribbons and baubles, alongside a bespoke gingerbread house modeled after the hotel’s facade and finished with a Burberry Check scarf.
The takeover extends into the hotel’s guest experience, with the outdoor flower carts receiving custom red House Check designs during the opening week. Visitors can collect souvenir postcards and enjoy The Mark’s signature hot chocolate, while additional branded details appear throughout the property, including scarves worn by doormen, customized room keys, welcome notes, and seasonal in-room treats. The activation integrates Burberry’s visual identity into the hotel’s hospitality offering rather than limiting the collaboration to exterior decoration.
A private shopping suite in The Mark’s Madison Penthouse further connects the partnership to Burberry’s retail business. Available by appointment, the suite will offer one-of-a-kind pieces and a selection of the house’s Heritage Trench Coats, bringing its outerwear heritage into a more exclusive hospitality setting. The format also provides an opportunity to reach the hotel’s international luxury clientele through a personalized shopping experience.
The New York activation forms part of a wider holiday retail strategy that includes special displays at Bloomingdale’s and Burberry’s 57th Street flagship. Inspired by the seasonal campaign, “Wrapped in Burberry: Celebrating 170 Years,” the holiday windows reference gatherings at English manor houses, using velvet check curtains and oversized books to establish a distinctly British festive setting. In-store, the Cashmere Shop highlights gifting selections across womenswear, menswear, childrenswear, and leather goods, with monogramming available on scarves and knitwear. Personalization also extends to the new Burberry x Smythson stationery and games collection, which can be stamped with up to three letters in gold.
By combining hospitality, personalized retail, and seasonal visual merchandising, Burberry is using the holiday period to reinforce its heritage codes across multiple consumer touchpoints. The collaboration with The Mark places the house within New York’s established luxury landscape while giving its signature check a presence beyond traditional storefronts, ext
