Review of Burberry Father’s Day 2025 Ad Campaign with models Phil Foden, Ronnie Foden, and True Foden
For Father’s Day 2025, Burberry opts for a quietly touching approach, channeling familial warmth and understated British humor through a sun-dappled, home video-style campaign starring footballer Phil Foden and his children, Ronnie and True. The campaign balances product-forward imagery with slice-of-life intimacy, reflecting the brand’s current tilt toward authenticity under Daniel Lee’s creative leadership.
The film and imagery, framed like personal postcards, highlight an idealized yet relatable domesticity: lawn sprinklers, soccer balls, and cuddly towels become vehicles for gentle storytelling. It’s a soft power move—rather than grandeur or gloss, Burberry sells emotion and memory, with product placements that feel naturally embedded within the moment. A bucket hat and scarf draped in sunlight. Sneakers resting beside a hose. A perfume bottle nestled in the crook of a mossy tree. The compositions are simple, but there’s a sense of lived-in comfort.
The gift edit leans heavily on house codes—charcoal grey Checks, archival Knight logos, and functional silhouettes—showing that even classic menswear staples can feel personal when seen through a familial lens. The choice of Foden, a modern British sports icon who is also a young father, subtly reframes Burberry’s definition of masculinity: capable, caring, and grounded in everyday joy.
While the campaign doesn’t break stylistic ground, its charm lies in its sincerity. There’s no need for spectacle when sentiment speaks this clearly.
Models | Phil Foden, Ronnie Foden, and True Foden