Burberry Unveils 24-Hour Instagram Drop Ski Goggles

Burberry Unveils 24-Hour Instagram Drop

Unveils 24-Hour Instagram Drop “Icon Stripe” Ski Goggles

A short tip-toe down memory lane to the early days of the internet and how slow fashion was to embrace the medium will unveil that Burberry was at the forefront of the landgrab with The Art of The Trench and Facebook by the millions. Fast forward to today and one sees Riccardo Tisci continue to push Burberry forward with 24-Hour Instagram Drops.

For the houses latest Burberry has unveiled their “Icon Stripe” ski goggles.

Dropped as part of the B Series division, the unique Riccardo Tisci headwear accessory features a large dark lens with Burberry’s signature stripe encompassing the entirety of the headband. The first-ever skiwear piece designed by the Italian creative director for Burberry, goggles’ headband is finished in a classic check pattern in beige, white, red and black, matching the glasses’ ‘Burberry Beige’ finish.

Similar to other drops such as the train-ticket inspired keyring, the B Series Ski Goggles will only be available for 24 hours on Burberry’s Instagram account and will go live at 12 pm GMT on December 17th.

The move is another lesson in how houses can continue to own the direct-to-consumer relationships and enhance it with special offerings that further endear consumers to the brand showing us that Riccardo Tisci and Burberry have a clear vision.