Burberry, the renowned luxury fashion brand, has proudly revealed its highly anticipated five-star flagship store located on the prestigious New Bond Street. The unveiling of this extraordinary retail establishment signifies Burberry’s unwavering commitment to catering to discerning high-end clientele who seek the epitome of luxury. With its lavish interiors and opulent services that rival those of esteemed five-star hotels, this store sets a new benchmark for luxury shopping destinations. Spanning an impressive 22,000 square feet across three floors, the store stands as an unequivocal testament to British luxury.
Following an extensive two-year refurbishment project, the store now showcases a modern and minimalist design concept, previously introduced at Burberry’s Knightsbridge location in 2021. Guided by the creative genius of Daniel Lee, Burberry’s newly appointed Chief Creative Officer, the New Bond Street store epitomizes the sophistication of Mayfair while reinforcing the brand’s dedication to its esteemed clientele.
The store’s design deliberately takes a backseat, allowing the exquisite clothing and accessories to take center stage. Expansive open floor spaces and meticulous fixtures create an environment where visitors can appreciate the craftsmanship of Burberry’s offerings. Pristine white walls and floors provide a clean backdrop, occasionally punctuated by bursts of Art Deco-inspired tiles arranged in a captivating checkerboard pattern. Strategic pops of color and texture can be found throughout the store, including plush chairs and vibrant rugs adorned in an intense cobalt blue—a captivating new hue introduced by Burberry. A welcoming bouclé sofa invites visitors to relax and immerse themselves in the luxurious atmosphere, while golden fixtures add an extra touch of Art Deco glamour. Sculptural wood furniture, evoking midcentury modern elegance, graces the space, creating a harmonious ambiance.
The ground floor is dedicated to accessories, which play a pivotal role in Burberry’s revenue growth strategy. With a goal to significantly expand its accessories business, the New Bond Street store presents a stunning array of solid, check, and logo handbags showcased on open shelves and gracefully curved tables, akin to carefully curated artwork. Glass counters gleam with delicate accessories, such as intricately patterned scarves, captivating shoppers with their vibrant allure. Generous street-facing windows flood the space with natural light, while the upper level houses an extensive selection of womenswear, and the lower level is dedicated to menswear. Both sections feature plush VIP areas complete with small bars, offering personalized butler services and ensuring an elevated and exclusive shopping experience. In keeping with Burberry’s Knightsbridge store and other recently refurbished units, the New Bond Street location boasts a trench “library” that showcases the brand’s extensive coat offerings and bespoke options. Tall, sleek racks elegantly display the iconic Burberry coats, providing easy access for closer examination.
Akeroyd reveals that the store will truly come to life as Daniel Lee’s vibrant designs make their debut on the shop floor. Lee’s fall collection features an exciting palette of colors, combining shades like purple and green, orange and pink, and burgundy and white in check, diamond, and rose motifs. The collection even includes a bold yellow, evoking a quintessentially British spirit and paying homage to Burberry’s rich heritage rooted in the outdoors and protective wear.
Burberry’s five-star flagship store on New Bond Street represents a true haven for luxury enthusiasts, offering an unparalleled shopping experience amidst an ambiance of elegance and sophistication.
Location
21-23 New Bond St, London W1S 2RE, United Kingdom