British Parks Come to Life in Burberry’s Global Pop-Ups for Outerwear Collection
Key Takeaways:
• Burberry introduces park-inspired pop-ups worldwide as part of its ‘It’s Always Burberry Weather’ campaign, celebrating 165 years of outerwear.
• Designed to echo a classic British park, the pop-ups include pavilion structures, checker tables, and Burberry’s Equestrian Knight emblems.
• The activations feature refreshments like Earl Grey tea and flapjacks, bringing a British touch to global locations.
• The pop-ups will appear in select locations across cities like Milan, Tokyo, Dubai, and Melbourne, running through spring 2024.
Burberry is paying homage to its longstanding legacy in outerwear with a series of British park-inspired pop-ups around the world. Part of its It’s Always Burberry Weather campaign, these immersive spaces draw from Burberry’s 165 years of designing outerwear suited for all climates, a nod to the brand’s deep roots in British heritage and craftsmanship.
Set up to resemble a London park pavilion, the pop-ups offer visitors a slice of British park culture. Key design elements include sheltered pavilions, checkerboard tables, and the brand’s Equestrian Knight motif inset into a pebbledash-effect floor. This design theme is complemented by a weathervane perched atop the pavilion roof, evoking classic London architecture, like that of Westminster Abbey. Select pop-ups also feature a “tea hatch” offering British refreshments, such as flapjacks and Earl Grey tea.
As Burberry continues its focus on timeless and functional design, the pop-ups showcase the brand’s Outerwear 2024 collection. With styles rooted in warmth and durability, the collection aligns with Burberry’s ethos of creating outerwear that combines heritage design elements with modern utility.
The installations will travel to cities worldwide, with confirmed stops in Milan, Munich, Dallas, Tokyo, Dubai, Melbourne, and several cities in China and South Korea. Each location offers a unique schedule, running until spring 2024, giving global audiences a chance to experience British park culture through the lens of Burberry’s craftsmanship.
