The Impression news 2023

Casablanca Appoints Frederick Lukoff as CEO

Frederick Lukoff has been named Chief Executive of Casablanca, to work alongside Founder and Creative Director, Charaf Tajer, following a round of significant growth investment. Since its launch in 2018, Casablanca has developed a global following in the luxury arena – retailing in more than 300 of the leading international boutiques. 

In a bid to further its impressive growth trajectory and increase international exposure, Casablanca has received significant long-term investment by a group of strategic advisers. Concurrent with the investment, Casablanca and Tajer have appointed Frederick Lukoff to the position of Chief Executive, having spent more than a decade in the same role at Stella McCartney in London, as well as holding senior positions at Courrèges, Paco Rabanne and Lanvin in Paris. 

“I am delighted to be joining Charaf and his team to help accelerate the already incredible rise of CASABLANCA within luxury fashion. The brand universe that Charaf has created for CASABLANCA is highly compelling, impressive by its breadth and depth, and I absolutely love its positivity. This creates so many opportunities for the future and I look forward to working with Charaf and his talented team and to have a fantastic journey together as we move forward with the brand.” – Frederick Lukoff 

“I am extremely honoured by the fact that I have this opportunity not only for myself, but also my team, to be able to work with someone who has such a wealth of knowledge in this industry. Frederick has worked with legends who I have always looked up to, namely André Courrèges and Alber Elbaz. A new era for the brand is on the horizon, and it’s time for Casablanca to take the next step.” – Charaf Tajer 

Over the next year, a key priority for the brand will be the opening of its first flagship boutique in Paris, giving the devoted Casablanca community an immersive physical space in which to congregate around the brand. 

Further focus will be given to continuing the successful expansion of product lines, enhancing the brand’s digital capabilities, and investing in supply chain to enable Casablanca to continue its exciting global growth trajectory.