'Les Grands Classiques' 2022 Ad Campaign

Review of Celine ‘Les Grands Classiques’ Collection 2022 Ad Campaign by Creative Director Hedi Slimane with model Quinn Mora

by Aidel Townsley

Celine premieres their ‘Les Grands Classiques’ collection, featuring their Triomph bag, with artistic direction and photography by Hedi Slimane. Model Quin Mora is seamlessly captured in the brand’s typical upscale and simple pieces. 

Black-and-white images, interspersed with muted tones color photographs, speaks to the brands ready-to-wear and young energy while remaining classical and distinctive. Quin Mora pushes past a column in a sparkling and dark puff sleeved mini dress, while her white sneakers creating a budding and raw movement. 

The ancient architectural details are elevated with artistic and quality modern decor and furniture. The hardware of the triomph bag is inspired by the chain links outside of the Parisian monument, “Arc de Triomphe de l’Étoile,” and this campaign is animated by the brand’s iconic history and French architectural pillars

Creative Director | Hedi Slimane
Models | Quinn Mora
Hair | Esther Langham
Makeup | Aaron de Mey