Actress and singer joins the luxury brand’s lineup of representatives
South Korean singer and actress Suzy, known formally as Su Ji Bae, has been announced as a global ambassador for luxury fashion house Celine. The brand, recognized for its designs and multi-generational appeal, aligns with Suzy’s growing influence in fashion and entertainment. She expressed enthusiasm for her new role, celebrating the heritage and creativity of Celine.
South Korea remains a key market for Celine, which is set to open a flagship store in Seoul’s Cheongdam neighborhood. The store will further cement the brand’s presence in a region pivotal to its global strategy.
Suzy gained fame in 2009 as a member of the K-pop group Miss A under JYP Entertainment and transitioned into acting with the television series Dream High in 2011. Her breakout role in the 2012 film Architecture 101 earned her widespread acclaim and the nickname “The Nation’s First Love.” Recently, she has starred in projects like Vagabond, Start-Up, Anna, and Doona! Details of her first campaign or project as Celine’s ambassador have not been disclosed.
Suzy’s personal style often features a mix of eclectic and feminine elements, such as crop tops, varsity-inspired outfits, and floral dresses. Over her career, she has collaborated with several high-profile fashion and beauty brands, including Longines.
Celine’s roster of global ambassadors includes notable figures like V, a member of BTS currently completing his military service, actor Bogum Park, and Danielle from NewJeans. The luxury fashion industry has increasingly focused on partnering with K-pop and K-drama stars, reflecting the significant influence of Southeast Asian celebrities on global trends.
