Chanel Fall 2025 Pre-Collection Ad Campaign

Review of Chanel Fall 2025 Pre-Collection Ad Campaign by Photographer Craig McDean with model Jennie

Captured by Craig McDean, Chanel reunites with global ambassador Jennie as she fronts their Fall/Winter 2025/26 pre-collection amid the historic elegance of Paris’s Palais‑Royal. The visuals, blending romantic nostalgia with a tailored edge, lightly evoke ‘90s rom-coms through structured corsets and a refined nod to the timeless Chanel vision.

A mix of grand architecture and quiet interiors echoes the contrast at the heart of the collection. Broad-shouldered coats and leather pieces become thoughtfully layered ensembles, building a foundation of structured basics paired with rich textures—drawing from both classic ‘90s rom-com heroines and classic silhouettes. The campaign artfully explores the interplay of strength and vulnerability, translating these themes into a harmonious blend of masculine lines and feminine detailing.

Accessories echo the collection’s playful elegance, from quilted heart-shaped bags in soft pastels to a minaudière modeled after Chanel’s signature makeup compacts. The collection is further accented by the enduring Chanel 25 bag and classic black berets, cultivating a chic and assured aesthetic.

It’s a familiar mode for Jennie; her presence continues to link the brand to a generation fluent in fashion, pop culture, and digital fluency. Throughout the campaign, her input extended beyond posing as the face: the looks reflect her own archive of references, blending personal memory with broader cultural cues. She speaks to resonating deeply with the collection’s spirit, noting that the fusion of feminine and boyish styles makes her feel both grounded and empowered. The duality is evident in looks featuring a broad-shouldered black jacket, paired with a wool tweed miniskirt suit, and a delicate cashmere knit dress trimmed with sky-blue ruffles.

Chanel stands in its refined confidence; they are deliberate, emotionally clear, and there’s no overstatement. Filtered through one of the most visible global stars of the moment, we see Jennie’s global influence while simultaneously emphasizing the brand’s enduring ability to reinterpret the past with contemporary relevance.