Review of Coach ‘I Got It From My Mom’ Spring 2022 Ad Campaign by Coach Creative Director Stuart Vevers with Photographer Joshua Woods with Talent Jennifer Lopez, Noah Beck, Tommy Dorfman And Jessica Kelly along with their loved ones.
Coach celebrates Mother’s Day with their latest campaign, “I Got It From My Mom,” the brand enlisted the help of their coach family Jennifer Lopez, Noah Beck, Tommy Dorfman, and Jessica Kelly, along with their loved ones.
The campaign is a playful reference to the legacy of coach bags, as they’ve been handed down from one generation to the next.
Coach celebrates the role of mother figures as mentors, muses, and sources of style inspiration as they showcase Noah and Amy Beck seated on a retro couch playfully watching a film together, something Beck has said he inherits from his mother.
The campaign film closes with, “I got it from my mom. Gift mom back.” The tagline was a clever touch to guilt their audience warmly and subtly into a thoughtful and lavish Mother’s Day gift. To the dismay of my piggy bank, the message was rather convincing.
Woods on nostalgic sets inspired by family rooms, the campaign introduces affectionate portraits of the cast with their family members and videos where they share the unique gifts they got from their mothers—such as their smiles, love of movies, or sense of determination.
Coach Creative Director | Stuart Vevers
Photographer | Joshua Woods
Models | Jennifer Lopez, Noah Beck, Tommy Dorfman, and Jessica Kelly, along with their loved ones.