Review of Commas Pre-Fall 2024 Ad Campaign by Creative Director Richard Jarman and Photographer Dudi Hasson with models Abas Abdirazaq and Zaquel Mendes
Commas continues its quest for the endless summer with its tranquil and sun-soaked Pre-Fall 2024 campaign, created in collaboration between the brand’s creative director Richard Jarman and photographer Dudi Hasson.
The imagery was captured on the iconic island of Santorini, where timeless and linear white architecture frames blue expanses of sea and sky. Against this backdrop, the collection’s mix of soulful linen tailoring and enduring handcrafts like crochet and embroidery embody the spirit of a sojourner in search of beauty and serenity.
Commas is continuing to do great work across its campaigns to build out a distinct identity within the resortwear space. The brand has expanded beyond its swimwear roots on the Australian coast, but still keeps that spirit recognizably close to its heart as it embarks on its travels around the world. Soulful, colorful, and stylish, the campaign gives poignant expression to the thrilling mysteries of travel.
Commas Creative Director | Richard Jarman
Photographer | Dudi Hasson
Models | Abas Abdirazaq and Zaquel Mendes
Stylist | Simone Rutigliano
Casting Director | Piotr Chamier
Location | Santorini, Greece