Design Holding Landmark Grand Opening In New York City
Mario Calvo-Platero, Daniel Lalonde, Chiara Ferragamo, Massimo Ferragamo, Fabrizio Di Michele

Design Holding Landmark Grand Opening In New York City

The new home of Design Holding’s brands opened its doors on 135 Madison Avenue in New York City. A shared vision of European heritage, world-class design, craftsmanship, and innovation, spanning over 25,000 square feet on two floors. The space represents Design Holding’s landmark flagship store in the United States, bringing together iconic brands from its portfolio, including B&B Italia, Flos, Louis Poulsen, Maxalto, Arclinea, and Azucena. The store pays homage to the collections and the DNA of the brands, with a curated setup divided into distinct sections, demonstrating how they can harmoniously coexist while enhancing one another through their diversity.

The opening was attended by tastemakers and VIPs from the worlds of art, music, design, and fashion. Guests included Daniel Lalonde, CEO at Design Holding; Gianni Fortuna, CEO at Arclinea; Roberta Silva, CEO at Flos; Søren Mygind Eskildsen, CEO at Louis Poulsen; Francesco Farina, B&B Italia; Athena Calderone, Gaetano Pesce, Architect & Designer; Laudomia Pucci; Massimo and Chiara Ferragamo; EyeSwoon;  Brendan Fallis, DJ; Colin King; David Alhadeff, The Future Perfect; George Yabu & Glenn Pushelberg, Yabu Pushelberg; Fabrizio di Michele, Consul General of Italy in New York; Edward Hogikyan, EAH Advisory; Øivind Slaatto, Slaatto Design; Roberto & Alessandra Vedovotto, Kering Eyewear; Yoel Shargian, Elad Group; Elena Soboleba, David Zwirner; Grela Orihuela, Design Miami; Michael Anastassiades, Design; Tim Rodgers, Museum of Arts & Design; Amanda Murray, Stylist; Florian Idenburg, Architect; Jae Joseph, Creative Director; Delia Kenza, Interior Designer; Francesco Costa, Founder Costa Brazil; Olga Yanul, Stylist; and Woldy Reyes, Influencer; among others.

Attendees had the opportunity to experience the brand-new second floor designed by Lissoni Architecture New York and dedicated to Flos, Louis Poulsen, and Arclinea. Guests enjoyed the new Maxalto area on the ground floor, which complements the reimagined B&B Italia realm. Design Hoding’s new flagship store reimagines how to present a singular destination for design as a group while preserving individual company identities that all have a shared purpose, “we design for a beautiful life.”

Under the vision of Daniel Lalonde, Design Holding’s CEO, the new two-story furniture hub cements the group’s unique position in the landscape, representing a standout addition to the local, ever-growing design offering.

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