New campaign highlights individuality and self-expression through bold fashion choices
7 For All Mankind has announced Devon Lee Carlson as the face of its Fall 2024 campaign, marking a new chapter for the brand. The entrepreneur and creative was photographed by Theo Liu for the campaign, which invites viewers to explore their own sense of self through bold fashion choices and playful self-expression.
This is the start of our journey, a transformation from a brand people trust to a brand people love. We are feeling good about the new product – innovative denim with a point of view, premium leather, shearling, cashmere and more. This is an invitation to step into the world of 7 and join us in this new chapter.”
– Sacha Gomez de Zamora Ford, Global President of 7 For All Mankind
The brand is focusing on a refreshed narrative with a collection that includes denim and ready-to-wear items, designed to inspire confidence and individuality. Stylist Alex Harrington brought this theme to life through bold, unfiltered looks. The Fall and Holiday 2024 campaigns were creatively directed by Look Agency, cast by Jennifer Starr, and feature talents such as Georgia Palmer, Aubrey O’Mahony, and Grace Valentine for the holiday season.
The Fall 2024 collection from 7 For All Mankind will be available globally starting September 5, 2024.
