Dior embraces the magic of the mountains and the splendors of winter with the new campaign for its 2023 DiorAlps ski capsule. The campaign was shot by photographer Fanny Latour-Lambert with film direction by Franklin Burger.
Latour-Lambert’s imagery channels recent campaigns for the house that explore a narrative of sisterhood and adventure through the iconic streets of Paris, but here superimposes it over the gorgeous – and perfect for skiing – mountain landscape of the French Alps. The heroines hit the slopes and enjoy the companionship of a perfect winter day, while the capsule’s retro design influences and nods to Dior’s Fall 2023 collection cut a striking aesthetic statement against the expanses of snow and sky.
The accompanying short film weaves together sweeping shots of the landscape with joyful and energetic, shaky-cam shots of the characters having fun, uniting epic scale and emotional intimacy.
As fresh as a winter morning, the campaign unites iconic Dior style and winter athletic adventures with both elegance and fun.
Photographer | Fanny Latour-Lambert Videographer | Franklin Burger Model | Sijia Kang Stylist | Fanny Ourevitch Hair | Rimi Ura Makeup | Laure Dansou Manicurist | Hanae Goumri
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