Dior Fall Dioriviera 2019 Ad Campaign

by Ayite Kester Messan-Hilla

Dior knows what women want, and has proved it once again through their newest capsule collection, Dioriviera. Dioriviera by Maria Grazia Chiuri is an expansion of the House’s beach collection. Of course, the brand’s campaign is not really selling the collection itself. The allure of the campaign lies elsewhere—in the promise of an endless summer.

Pamela Hanson has shot a campaign that features three enchanted Dior women at the beach art directed by the ever-talented team at Baron & Baron. The story defines a summer day that is completely and utterly sublime. Through both film and digital lenses, the talents are seen playing, laughing, and dancing. The campaign is shot in such a way that makes the beach day feel spontaneous and uninhibited. These women are free and they’re confident. They’re inviting. And just as these women are inviting, the campaign also serves as a breezy Dior invitation to join them in their endless summer fun. Dior knows exactly what women want, and it’s only a breeze away.