Review of Dior Homme Parfum Ad Campaign with Talent Robert Pattinson and Francis Kurkdjian
Dior celebrates the launch of its new Dior Homme Parfum with an intimate conversation between the two protagonists behind the scent: Robert Pattinson, who stars in the upcoming campaign, and Francis Kurkdijan, the house’s master perfumer behind the new incarnation of the house’s signature men’s fragrance.
The video begins with Pattinson in the back of a cab, bringing a playful, off-duty sense of casual cool as he reflects on shooting the campaign in New York and doing his own stunts. Soon he is joined by Kurkdijan, who explains his process behind this new evolution of Dior Homme. A fragrance has a character, and the two connect over the creative process of bringing a character into the world.
The accompanying still images offer another behind-the-scenes perspective on the shoot and further establish New York City as a supporting character in the campaign. Cleverly, the photographs have the same amber and dark gray palette of the product bottle, as if we are within the world of Dior Homme.
The campaign is another excellent example of Dior’s smart strategy of channeling each event into a storytelling engine. Whether it’s interviews with the makeup artists of a runway show or this intimate conversation that extends the reach of its latest campaign, the brand always finds cinematic ways to further leverage existing assets into engaging new content.
Talent | Robert Pattinson and Francis Kurkdjian
Location | New York City