A full floor of the New York boutique is now dedicated to Dior Spa’s Haute Wellness Science, blending cutting-edge technology with Parisian luxury.
Key Takeaways
- Dior opens its first permanent U.S. spa, located on the top floor of its Madison Avenue flagship in New York.
- The space offers fully customized treatments, powered by Dior’s skin diagnostic tool Dior Measurements and advanced modalities like LED, cryotherapy, and microcurrent.
- A new Haute Couture Facial, co-created with esthetician Sarah Akram, is available exclusively at the New York location.
- Body treatments include Dior’s redesigned New Look lymphatic protocol, featuring Icoone technology for targeted skin sculpting.
- The Dior Light Suite introduces chromotherapy-based wellness, including the Happiness protocol for mood regulation and sleep support.
- The space reinforces Dior’s Haute Wellness Science positioning, blending personalization, precision, and emotional luxury.
Dior has opened the doors to its first permanent spa in the United States, transforming the top floor of its Madison Avenue flagship into a meticulously curated sanctuary of high-tech wellness and French refinement. The Dior Spa New York marks a strategic expansion of the house’s growing wellness category, anchoring its “Haute Wellness Science” concept in one of the most competitive retail environments in the world.
Designed by Peter Marino, the spa crowns the newly reimagined flagship at the corner of East 57th Street and Madison Avenue. The floor is entirely dedicated to precision skincare, science-driven body rituals, and high-touch client service. Within its four treatment rooms—three singles and one double—clients are immersed in a cocoon of infrared mattresses, weighted blankets, and custom protocols informed by Dior’s proprietary diagnostic system.
The Dior Measurements analysis tool offers a 30-minute pre-treatment skin assessment that evaluates hydration, elasticity, collagen, and more. Treatments are then fully customized using cutting-edge modalities including microcurrent, ultrasound, cryotherapy, oxygen infusion, and LED light therapy—paired with Dior products and advanced massage techniques.
Exclusive to the spa is the Haute Couture Facial, a 90-minute protocol co-developed with American esthetician Sarah Akram, blending multiple technologies based on the skin’s diagnostic needs. The spa also offers three signature facials and four sculpting body treatments, including the New Look lymphatic protocol, redesigned specifically for this space and enhanced by Icoone technology.
Targeting not only physical results but emotional well-being, the spa also features a Dior Light Suite dedicated to light-therapy treatments. Developed with sleep specialist Dr. Duforez, the Happiness protocol uses chromotherapy and sensory stimulation to balance serotonin and dopamine production, synchronize circadian rhythms, and offer a mood reset tailored for the “city that never sleeps.”
Fragrance by Francis Kurkdjian, a dedicated beauty room for Dior makeup artistry, and an exclusive boutique stocked with Dior Prestige skincare and La Collection Privée fragrances complete the experience.
More than a retail extension, Dior Spa New York signals the house’s intent to lead in a growing sector where beauty, science, and luxury intersect. It’s not just an address—it’s a blueprint for Dior’s next era in client experience.
