Directed by Manu Cossu and featuring Natalie Portman in Jonathan Anderson’s Dior debut, the new campaign celebrates love, flowers, and the Maison’s evolving couture vision
Dior has unveiled the new campaign for Miss Dior Eau de Parfum, once again starring longtime ambassador Natalie Portman. Directed by French filmmaker Manu Cossu and photographed by Lachlan Bailey, the campaign introduces a fresh chapter for the iconic fragrance, pairing its enduring themes of love and flowers with Jonathan Anderson’s new creative vision for the House.
Portman appears in a pale moiré couture look by Jonathan Anderson, featuring a delicate floral motif and a romantic lavallière neckline that reflects the renewed aesthetic direction of Dior. The styling reinforces the campaign’s portrait of the contemporary Miss Dior: confident yet tender, spirited yet elegant.
Set against the backdrop of Paris, the campaign follows Portman as she gathers flowers into a symbolic bouquet, each bloom representing an expression of love, tenderness, and joy. The narrative culminates in a sweeping floral landscape that transforms the city into a romantic tableau, while Chappell Roan’s “Good Luck Babe!” provides the soundtrack to the film.
Continuing a partnership that has defined the fragrance’s identity for more than a decade, the campaign reaffirms Miss Dior as one of the Maison’s enduring symbols. The new Miss Dior Eau de Parfum will be available beginning August 6 on Dior.com.