Dolce & Gabbana 'Ciao Kim' Spring 2023 Ad Campaign

Review of Dolce & Gabbana ‘Ciao Kim’ Spring 2023 Ad Campaign by Photographers Mert Alas & Marcus Piggott with model Kim Kardashian

Dolce & Gabbana and Kim Kardashian continue with their match made in Italian fashion heaven in the new “Ciao Kim” campaign for Spring 2023. The influencer and style icon was captured by photographer duo Mert & Marcus.

Following on the success of the Kim K-curated Spring 2023 collection and its first accompanying campaign, this latest chapter continues to expand the collaboration’s glamorous visual world that exists at the heart of Dolce & Gabbana’s DNA.

The camera follows Kim through the rooms of an Italian villa: the spaces, densely layered and imbued with the history of its objects and those who have lived there, serve as the perfect backdrop for the 90s and 2000s archives-inspired pieces of the collection and the muse who embodies them.

As the evolution of Kim Kardashian’s personal style and public persona has been influenced and intertwined with the history of Dolce & Gabbana and the house’s own aesthetic, the partnership between the two feels like it has come full circle. And while the last campaign compared Kim to the modern Marilyn Monroe with its blonde updo hairstyling and reference to the paparazzi, this one provides a more intimate, and perhaps more truthfully glamorous, look at living the aspirational D&G life.